Innovation at Roche
As the dominant player in the global biotech industry, Roche is driven by the urge to develop cutting-edge health solutions, stemming from the unmet needs of patients.
This is Roche's Innovation Journey.
Roche innovation journey
Transforming healthcare ecosystems
Board of Innovation is working with Roche across their innovation journey, on several projects, focused on transforming healthcare ecosystems with an outside-in approach focused on solving the unmet needs from patients.
With innovation initiatives such as the Caring Program, the Entrepreneurship Program, and the global Movement Health 2030, Roche is on a mission to make healthcare ecosystems across the world more sustainable and accessible.
Roche x Board of innovation
Check out how Roche is innovating with these three ongoing projects, spanning over the entire innovation journey.
The Roche Innovation Journey
Get inspired by Roche’s innovation journey and the approach the company is taking to innovating in the healthcare and life sciences space.
Use this journey, the stages and the tools to drive your current and future healthcare innovation programs.
Start by scoping your
challenge to kick off your project.
1 of 8 1
Scope your problem and fit
it to customer needs.
2 of 8 2
Turn ideas into concepts and
generate low fidelity prototype to test.
Build your solution, test it,
learn from it, and build again.
3 of 8 3
Business Model Definition
Map the business ecosystem,
define key partnerships and
estimate your impact.
4 of 8 4
Convince potential sponsors
and get stakeholders’
buy-in to invest into an MVP
version of your solution.
5 of 8 5
Iterate solution based on
learnings from the market
to define launch strategy
and validate the
your business model.
6 of 8 6
Launch the product/service
and track defined metrics
to refine the business for growth
7 of 8 >
Growth & Scale
Scale solution, capture new
markets of customer
segments and integrate
partners internally and
8 of 8
The stages of innovation at Roche
In the scoping phase, focus is on identifying areas of opportunity or themes. You start by defining the right team to tackle challenges based on relevant expertise.
Outcome: definition of challenges based on research and strategic priorities, and a team ready for kick-off.
1. Problem exploration
At the problem exploration phase, focus is on defining unmet user needs or existing pain points, checking market opportunities, and defining a challenge statement for ideation.
Outcome: persona and user journey, market opportunity, defined challenge, and a validated problem space.
2. solution development
The solution development phase is about ideating around relevant challenges, based on multiple initial ideas. The selected solutions should be prototyped and taken through validation experiments.
Outcome: multiple tested concepts, rapid prototypes, and validated learnings around experiments
3. business model definition
In the business model definition phase, focus is on ideating potential business models and exploring and estimating revenue streams. These business models should run through validation experiments.
Outcome: tested business model prototypes, high-level estimate of impact, and validated learnings around the business model and stakeholders.
The pitching stage of the innovation journey is about developing a clear and concise story and visual presentation, to pitch in front of senior stakeholders and decision makers.
Outcome: pitch deck, sponsor buy-in, and clarity on next steps (kill the idea, pivot, or move on).
5. Build / Test / Learn
In the building/testing/learning stage, focus is on building an MVP of the product/service for launch, execute tests to evaluate performance, incorporate key learnings and iterate.
Outcome: project the business viability of the idea, an estimate of the value the solution will generate, and a defined MVP of product/service before launch.
At launch stage, the focus is on understanding different internal/external development options for solutions and assessing the investment possibilities. You will identify priorities, resources, and KPI’s.
Outcome: a detailed program and marketing plan for release with defined roles, accountabilities, timeline and milestones. In some cases, here is where you will have the defined partnership model with third parties.
>> Grow & Scale
When it comes to growing and scaling your idea, focus is on understanding strategies for customer acquisition and retention, and planning scaling rollout. Implement agile methodologies to your scaling roadmap, and define detailed actions and project features.
Outcome: understanding different growth factors and how to apply them, and setting up marketing tactics to sustain growth of your product of service.
Want to learn more?
Inspired by the Roche Innovation Journey and collaboration and want to know more about the projects?
Get in contact with one of our experts!