Go-to-market roadmap

Use this go-to-market roadmap to capture and coordinate the timing and goals of the cross-functional activities related to launching a new product or service.

What is this for?

  • Map the actionable steps to be taken to bring your final offer to market
  • Understanding the roles, responsibilities and dedication required for the team to do so
  • Make sure to understand the effort and task that are priorities for this plan to work
  • Align the team internally and externally, by providing your stakeholders with a clear action plan for the release and management of your solution


This is a tool that should be repeated or extended every time a column is completed. Continued assessment and re- prioritization is key to make a good plan work.

Make sure to go back to your backlog regularly and re-assess it as well.


Step 1

Go through each row first, making sure to list every important and relevant element of a go to market plan.

Step 2

Distribute tasks along a timeline (columns) to ensure continuity. Be mindful of how much can be done, while considering the dedication each team member is able to provide for their attributed task.

Google some examples of go- to- market roadmaps, there’s plenty of inspiration out there!

Step 3

Google some examples of go- to- market roadmaps, there’s plenty of inspiration out there!

An online tool

We have also developed this as an online tool in Miro, that you can copy and use interactively.

When you download the tool, you will receive an email with the Miro board.

go-to-market roadmap

Get the tool!

Fill in this form to get an interactive Miro board tool along with a PDF download of the tool.

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