Optimization of in-market SKUs capability

Haleon

Optimization of in-market SKUs capability

Rapid ROI from AI-enabled approaches to revenue growth, and accelerate the success of new product launches.

AI Build

Marketing

Insights

BOI partnered with the marketing leadership of Haleon (global consumer healthcare company) to prove rapid ROI from AI-enabled approaches to revenue growth, and accelerate the success of new product launches while protecting core products from the onslaught of competition.

We built an AI-native capability that optimizes product performance in real time. Through constant sku-by-sku comparison, we measure diverse signals that can block in-market success, and provide actionable recommendations to improve advantages across pricing, claims, distribution, messaging and more.

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Amir Ouki

Amir leads Applied AI at BOI, leading global teams to build transformative solutions for the world’s most ambitious businesses. A passionate problem-solver, he focuses on KPI-led innovation and has launched products with Anthropic, Apple, Netflix, Palantir, Google, Twitch, Bank of America, and more.

Haleon