what life
needs next

We are a global innovation firm, imagining tomorrow’s products, services and businesses – and creating them today.

Defining the future of grooming alongside Philips with 1 product for 27 million people

Re-thinking how men shave

Working with Toyota Industries to redefine the future of supply chains

We join forces
with the world's
most ambitious

Some people say that the future of healthcare has arrived, but we know that we are just getting started

Segmentation and grouping people is a tricky game, and a new, modern approach is long overdue

Working with Nestlé to make nutritious food accessible to families in Côte d’Ivoire

Together, we

Make bigger

Prepare your business for what’s next by setting a daring strategy.

Gain deeper

Cut through the noise and spot rising opportunities through deep research.

Design better

Lead with empathy and deliver experiences your customers will love.

Launch new

Make and launch what your customers need next.

Insights for impact

Truly global

We’re a collective of strategists, designers, and entrepeneurs making what life needs next at a global scale.

Ready to start
a conversation?