what life
needs next

We are a global innovation firm, imagining tomorrow’s products, services and businesses – and creating them today.

We join forces with
the world's most
ambitious businesses.

Cutting through the noise to bring new perspectives. 
Backing up our big ideas with deep research.
 Leading with empathy and delivering on impact.

As a global independent innovation firm, we deliver with speed, agility and an objective point of view.

Learn more about how we are making 
what life needs next

Our services

Make bigger moves

Strategic foresight
Growth & innovation strategy
Opportunity identification

Design new experiences

Product & service design
Behavioral validation
CX and digital design

Launch new businesses

Business model development
Go-to-market activation
Venture building


The age of Creative AI

How to innovate in the
post-ChatGPT world.

Truly global

We’re a collective of strategists, designers, and entrepeneurs making what life needs next at a global scale.

Ready to start
a conversation?