From idea to impact - our
case studies

Discover how we're imagining tomorrow's products, services and businesses - and creating them today.
Tata Consumer Products

Prompting tomorrow's consumer products with AI

Running AI-powered Sprints with Tata Consumer Products to fuel food and beverage innovation

Johnson & Johnson

Improving the lives of people living with HIV

Teaming up with Johnson & Johnson to facilitate access to HIV treatments in Myanmar through a human-centered approach

ZEISS

Pioneering a new era of medical discovery

Helping ZEISS build a product roadmap to transform the industry’s development of organoids, a promising area of research for the future of healthcare.

Nestlé

Reimagining affordable nutrition

Working with Nestlé to make nutritious food accessible to families in Côte d’Ivoire

Loop

Sonic disruption in the noise-tech market

Expanding Loop’s product portfolio to build a quieter world

Thinx

Shaping the future of reusable underwear

Driving sustainable competitive advantage with Thinx menstruation and incontinence solutions, co-created with consumers and experts

Philips

Rethinking how men shave

Defining the future of grooming alongside Philips with 1 product for 27 million people

Vanderlande

Used is worth more than new

Scaling remanufacturing with Vanderlande to make logistics more reliable, cost-effective and carbon-neutral

Ferring

Creating tomorrow's
families

How our collaboration with Ferring improved access to fertility services

ING

Building the world’s largest multi-bank trade finance platform

Creating two blockchain ventures with ING focused on making global commodity trade faster, safer and cost efficient

Colruyt

Food and the city: disrupting online grocery shopping

Partnering with Colruyt Collect&Go to bring new value to city dwellers and establish an internal Innovation Lab

Merck

Designing best-in-class patient support and drug differentiation

Designing and validating digital interventions with Merck to enhance patient adherence and drug differentiation

Levi's

Gaining the loyalty of
digital natives

Boosting Gen Z engagement for Levi’s digital Loyalty Program

GAF

Disrupting the skyline with next-gen roofs

Developing GAF’s new products for better, more affordable home construction

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imagining tomorrow’s
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