What is this for?
This is a collection of 52 cards to help you brainstorm and come up with new ideas. Use them as a catalyst for smarter, more unique ideation sessions.
How to use the brainstorm cards?
Start with a challenge or problem.
Use the cards for inspiration. (Start with an individual brainstorm.) Come up with ideas for 20 minutes.
Share ideas with the team and build further on the best ones.
we’ll do it for you!
Tap into your customers' unmet or growing needs.
Customer trends are quickly shifting. Having your finger on the pulse of innovation puts you ahead of the pack. These cards will help you come up with creative strategies to meet your customers’ evolving needs. Learn from these cutting-edge ideas and use design thinking to predict what’s next. Use them in conjunction with our customer empathy and customer journey map.
What if you could increase inclusion?
What if you could only communicate in a visual language??
What if your product was designed to only be used once?
What if your product was so simple, a child could use it?
What if you could predict customer behavior?
What if you gave your customers something unexpected?
What if everyone lived in urban areas?
What if you used gamification?
What if you could reframe your service into bite-size components?
What if you turned the most annoying aspect of buying your product into an experience?
What if your customers moved to a new country every week?
What if you could offer full customization?
Unlock new possibilities through technology.
Welcome to the technological revolution: augmented reality, virtual assistants, biometrics, machine learning. Contrary to science fiction predictions of yore, there is no need to fear robots. Rather, they give your company a bionic leg-up. Use the examples on these cards to envision the different technological solutions available, and position yourselves ahead of the curve.
What if you could only interact with users through voice?
What if you used your user’s DNA to customize your service?
What if you could use artificial intelligence?
What if no staff was required?
What if you used biometrics for identification?
What if your products “learned” each time a service or product got used?
What if your products could become a network?
What if you helped to reduce the use of technology?
What if everyone had a virtual assistant?
What if you delivered an augmented reality experience?
Discover new ways to capture and deliver value.
We all know that marketing is no longer about rampant consumerism or pushing products no one wants. Bring your customer to the negotiating table. Apply the customer-knows-best principle to the extreme. The customer-centric approach has never been stronger. Use these cards to improve on existing methods and devise your own ideas of how to shape the market beyond the current innovation trends.
What if customers shared your product or service offer?
What if you decrease quality slightly to significantly decrease price?
What if you owned nothing but delivered everything?
What if you could lower the barriers to use?
What if your product or service had a premium option?
What if direct advertising was forbidden?
What if you went from ownership to rentals?
What if you were charged a fee for delivering a bad customer experience?
What if your customers were extremely wealthy?
What if you turned from B2C to B2B (or vice versa)?
What if you allowed external providers into your service?
What if you offered a service rather than a just product?
What if your company had only 5 employees?
What if your users were doing marketing for you?
What if you had to have a partnership?
What if the public was willing to help you?
What if your service was free for customers?
What if you helped your customer save money?
What if you made your customers work for you?
What if you could help your competitors?
What if you leveraged radical transparency?
Think besides restrictions and regulations.
Regulation needn’t be a burden. Get around the restrictions of red tape by creating innovative loopholes and finding crafty solutions to top-down directives. These cards will help you make bureaucracy work for you, not against you. Adaptation is key to rising above what others might see as oppressive rules. We like to think of it as innovation anarchy.