How and when to use it
What is this for?
This is a collection of 52 cards to help you brainstorm and come up with new ideas. Use them as a catalyst for smarter, more unique ideation sessions.
Step by step guide?
Start with having a challenge or problem in mind.
Randomly select one of the cards and use it as inspiration. Come up with ideas for 20 minutes.
Step 3Share ideas with the team and build further on the best ones.
Tip: Start with an individual brainstorm, before doing it in group.
Divided into 4 trends
Regulation needn’t be a burden. Get around the restrictions of red tape by creating innovative loopholes and finding crafty solutions to top-down directives. These cards will help you make bureaucracy work for you, not against you. Adaptation is key to rising above what others might see as oppressive rules. We like to think of it as innovation anarchy.
Welcome to the technological revolution: augmented reality, virtual assistants, biometrics, machine learning. Contrary to science fiction predictions of yore, there is no need to fear robots. Rather, they give your company a bionic leg-up. Use the examples on these cards to envision the different technological solutions available, and position yourselves ahead of the curve.
We all know that marketing is no longer about rampant consumerism or pushing products no one wants. Bring your customer to the negotiating table. Apply the customer-knows-best principle to the extreme. The customer-centric approach has never been stronger. Use these cards to improve on existing methods and devise your own ideas of how to shape the market beyond the current innovation trends.
Customer trends are quickly shifting. Having your finger on the pulse of innovation puts you ahead of the pack. These cards will help you come up with creative strategies to meet your customers’ evolving needs. Learn from these cutting-edge ideas and use design thinking to predict what’s next. Use them in conjunction with our customer empathy and customer journey map.