Innovation battlefield

Prioritize your most important features or concepts and make decisions on how to take them forward.
boardofinnovation-innovation-battlefield

What is this for?

The innovation battlefield is designed to clarify a proposed solution by focusing on key features.

Converging is a critical step in the innovation process. The innovation battlefield will help you make the right decision in terms of which concepts or features to take forward.

Step-by-step guide.

Step 1

Have a group discussion and identify a potential solution that you want to explore in more detail (10 min). 

Step 2

Individually list 5-10 features that you think should be a part of this solution (10 min). 

Step 3

Individually place those features on the innovation battlefield based on how much pleasure each feature brings to the customer and how indispensable the feature is (10 min). 

Step 4

Focus on the upper quadrants and discuss all features in it. Try to be as critical as possible and challenge each other about the value a feature brings or about how easy it is to test (20 min). 

Tip: You should end with no more than 8 features in both upper quadrants combined.

Step 5

Have a group discussion and decide whether you want to move forward with the proposed solution or repeat the exercise with another solution (10 min). 

Innovation battlefield

Get the pdf!

Fill in this form to get a pdf download of the tool.

Share this tool

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Tech & trends matrix

A tool to generate hundreds of focussed ideas, with the inspiration of the latest trends.

10x10s

10x10s is an easy way to begin stretching your thinking and generating new ideas, individuals work against the clock to generate as many ideas as possible within a given amount of time.

Concept card

A 1-page template to move quickly from random "post-it" ideas to a clear concept overview.

Concept disruptiveness test

We commonly see innovation teams aiming for Horizon 3 (radical, disruptive or architectural outcomes), but by the time they reach the final selected concept phase they realise that their idea was too safe and close to home.

Brainstorm cards

Our corporate ideation game, with 52 triggers to generate new business ideas.

Brainstorm cards for emerging economies

Our ideation game, with 30 cards to generate new business ideas in emerging market economies.

How-now-wow matrix

Prioritize and select your most innovative ideas!

Innovation accelerator playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

How Might We statement builder

The How Might We statement builder is a tool that allows you to explore potential innovation theses. It's the perfect way to start with your solution development.

Build it, break it, fix it

Collaboratively develop an idea, expand upon it, and then test its strength. Use it to grow your vision. Then tear it down and re-build.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Let's get in touch!