The innovation battlefield is designed to clarify a proposed solution by focusing on key features.
Converging is a critical step in the innovation process. The innovation battlefield will help you make the right decision in terms of which concepts or features to take forward.
Have a group discussion and identify a potential solution that you want to explore in more detail (10 min).
Individually list 5-10 features that you think should be a part of this solution (10 min).
Individually place those features on the innovation battlefield based on how much pleasure each feature brings to the customer and how indispensable the feature is (10 min).
Focus on the upper quadrants and discuss all features in it. Try to be as critical as possible and challenge each other about the value a feature brings or about how easy it is to test (20 min).
Tip: You should end with no more than 8 features in both upper quadrants combined.
Have a group discussion and decide whether you want to move forward with the proposed solution or repeat the exercise with another solution (10 min).
197 Grand Street, Ste 5W, New York, NY 10013
