Innovation battlefield

Prioritize your most important features or concepts and make decisions on how to take them forward.

What is this for?

The innovation battlefield is designed to clarify a proposed solution by focusing on key features.

Converging is a critical step in the innovation process. The innovation battlefield will help you make the right decision in terms of which concepts or features to take forward.

Step-by-step guide.

Step 1

Have a group discussion and identify a potential solution that you want to explore in more detail (10 min). 

Step 2

Individually list 5-10 features that you think should be a part of this solution (10 min). 

Step 3

Individually place those features on the innovation battlefield based on how much pleasure each feature brings to the customer and how indispensable the feature is (10 min). 

Step 4

Focus on the upper quadrants and discuss all features in it. Try to be as critical as possible and challenge each other about the value a feature brings or about how easy it is to test (20 min). 

Tip: You should end with no more than 8 features in both upper quadrants combined.

Step 5

Have a group discussion and decide whether you want to move forward with the proposed solution or repeat the exercise with another solution (10 min). 

Innovation battlefield

Get the pdf!

Fill in this form to get a pdf download of the tool.

Share this tool

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other tools

Business model kit

Invented by Board of Innovation, this tool has helped thousands of corporate inventors, students and entrepreneurs to design successful business models.

Pitching checklist

If you want to sell a killer business idea, your pitch needs to pack a punch. This 5-part checklist is the best way to make sure your pitch hits home.

Evaluation criteria

In order to determine which idea(s) to focus on, you must align as a team on the criteria in which you will be evaluating against.

Innovation pipeline poster

Effectively shifting gears between the different phases of the innovation pipeline.

Future scan

150+ predictions and future trends to use in your brainstorms and ideation sessions.

Insights selector

Identify which insights should be taken forward.

Idea sketch

Idea sketches are a great way to begin articulating your ideas on paper.

Experiment card

Clarify your experiments to validate your assumptions.

Brainstorm cards

Our corporate ideation game, with 52 triggers to generate new business ideas.

Innovation matrix

A complete overview of innovation programs: you define the benefits you expect from your innovation strategy, the innovation matrix will show you the most suitable program to activate.

Innovation landscape

Categorize ideas in regard to their viability and technical feasibility in the context of your organization.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Opposite thinking

This is tool asks you to familiarize with the opposite side of things, to stretch the horizon of possibilities.


10x10s is an easy way to begin stretching your thinking and generating new ideas, individuals work against the clock to generate as many ideas as possible within a given amount of time.

Build it, break it, fix it

Collaboratively develop an idea, expand upon it, and then test its strength. Use it to grow your vision. Then tear it down and re-build.

Customer empathy map

A simple empathy tool to deep dive into the mind of your customer.

Scoping canvas

The ultimate 1-page template to help your team align on the scope of your innovation project.

Pitch evaluation sheet

You're sitting in the jury hot seat and need to give a business idea the "go" or "no go". This tool will help you decide which pitch to give the green light.

Revenue model flowchart

An easy-to-use poster to find new B2B revenue models and decide which are right for you.

How Might We statement builder

The How Might We statement builder is a tool that allows you to explore potential innovation theses. It's the perfect way to start with your solution development.

Innovation blueprint

A structured overview of key elements of an innovation activity. Identify clear roles and allow your activities to be compared.

Analogy thinking

The analogy thinking tool helps you to identify and apply the best features from other solutions.

Cognitive biases poster

Here are 16 cognitive biases to look out for that impact creativity and innovation process. They can originate from personal biases to group dynamics and politics and more.


The persona is a tool designed to help you visualize and better understand your customer segment. It is the starting point of your problem exploration journey.

Linear unpacking

A 1-page tool to share insights crafted from fragment cards.

Innovation posters

Spice up your office with these innovation posters - it's time to remove some corporate dust.

How-now-wow matrix

Prioritize and select your most innovative ideas!

Customer journey map

Possibly the most famous design thinking tool, a customer journey map allows you to reconsider the interaction with your products or services from the customer's perspective.

Brainstorm cards for emerging economies

Our ideation game, with 30 cards to generate new business ideas in emerging market economies.

Brain writing

The brain writing card helps you ideate collaboratively with your colleagues.

Pitching canvas

Build the storyline of your pitch, covering all essential building blocks: problem, solution, business model, credibility, and call to action.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Interview guide

The interview guide is a tool designed to guide you during your first interviews with the customer or end users to better understand the right problems to solve. It’s the starting point of your empathy journey. Highly recommended before jumping into ideation.

Feedback grid

A tool designed to help you structure the information gathered from user testing. Identify details that you might forget with this easy canvas.

Innovation mission map

Summarise your key insights to shape a clear innovation mission statement.

Assumption mapper

Do you have a business proposition in mind? Challenge and prioritize your assumptions with this assumption mapper.

Three horizons of innovation

One of the most popular frameworks ever invented in the strategic field, the three horizons of innovation help you categorize new business ideas according to their disruptiveness.

Solution validation script

A set of questions to ask key stakeholders to validate your solution.

Creativity blockers poster

A list of comments drawn from some of our innovation workshops demonstrating hints of cognitive biases at play.

Experiment picker

This quiz will test how ready you are, and whether you've checked off everything Board of Innovation considers necessary before getting it out there. Remember: it's better to fail a quiz than fail your customer.

Concept card

A 1-page template to move quickly from random "post-it" ideas to a clear concept overview.

Fragment cards

Document stories and observations uncovered during empathy sessions.

Innovation DNA

Discovering which strategic goals really matter for your organization.

Ballpark figures

Quickly project the viability of your idea without having to build a full-blown business case.

Problem validation script

This tool helps you go smoothly through your first problem validation interviews.

Idea shopping cart

Ensure a sufficient variety of ideas whilst facilitating everyone’s individual decision making process.

Tech & trends matrix

A tool to generate hundreds of focussed ideas, with the inspiration of the latest trends.

Let's get in touch!