What is this for?
The problem validation questions is a tool to help you conduct your first customer interviews.
Interacting with customers is a crucial part of the problem exploration phase. The problem validation script will give you the sample questions and pointers you need to get the most insight out of it.
One person in the team should prepare a draft problem interview script (30 min).
Test the first version of the problem interview with your teammates and refine the script together (30 min).
Interview at least 5 customers. One person does the interviews and one person takes notes (5 x 50 min).
Have a team meeting to discuss the results (look for patterns!) and update your persona, customer journey map and problem interview script (50 min).
Tip: You typically have to repeat this process at least twice to hone in on the right problem to solve.
Tip: Start planning interviews during scoping and take into account a 2-week lead time.
Problem validation script
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