What is this for?
Use this tool to map and segment your interview notes when you validate your service/product prototype with your potential customers.
These are the aspects of their perceptions that will positively influence your concept or propel it into success. Things that you can leverage in the future when building a solution.
These are the points that need attention as you build a solution. They are some concerns users might have about your proposed solution, or things that directly contradict your original assumptions and will request pivoting or a complete change.
An online tool
We have also developed this as an online tool in Miro, that you can copy and use interactively.
When you download the tool, you will receive an email with the Miro board.
customer barriers and boosters
Get the tool!
Fill in this form to get an interactive Miro board tool along with a PDF download of the tool.