This tool will help you identify what the barriers and boosters are for your customers to use your solution.
Use this tool to map and segment your interview notes when you validate your service/product prototype with your potential customers.
These are the aspects of their perceptions that will positively influence your concept or propel it into success. Things that you can leverage in the future when building a solution.
These are the points that need attention as you build a solution. They are some concerns users might have about your proposed solution, or things that directly contradict your original assumptions and will request pivoting or a complete change.