Free innovation tools.

We transformed a lot of boring innovation management theory into hands-on, easy-to-use, actionable innovation tools. Browse our PDFs, free for you to download.

Set an
innovation
strategy.

Frameworks and guidelines to clarify the strategy of your organization.

Innovation matrix

A tool to define the innovation strategy that fits your organization best.

Innovation DNA

Visualise your current innovation strategy and highlight the main gaps and shortcomings between your current strategy and your future goals.

Three horizons of innovation

A tool that provides a structure for your business to assess potential opportunities for growth without neglecting performance in the present.

Innovation posters

Time to remove the corporate dust from your office. Print this set to spice up your desk.

Explore problems worth solving.

Design Thinking tools and techniques to explore what your customers really want.

Customer empathy map

The customer empathy map provides a basis for identifying the needs of the customer and opportunities for the project.

Customer journey map

Identify problem areas and key moments by mapping your customers' experience with your service or product.

Future scan

How will our world evolve in the decades ahead of us? Use these triggers in your own brainstorm.

Linear unpacking

A 1-page tool to share stories, observations and real need statements crafted from fragment cards.

Cognitive biases

Here are 16 cognitive biases to look out for that impact creativity and innovation process. They can originate from personal biases to group dynamics and politics and more.

Creativity blockers

A list of comments drawn from some of our innovation workshops demonstrating hints of cognitive biases at play.

Fragment cards

Document stories and observations uncovered during empathy sessions.

Generate new ideas & solutions.

Generative techniques to ideate powerful solutions and prepare great business models.

Brainstorm cards

A collection of 52 cards to help you brainstorm and come up with new ideas.

Ballpark figures

Quickly project the viability of your idea without having to built a full blown business case.

Tech & trends matrix

Explore how specific trends and technologies can impact your challenges at hand.

Business model kit

16 Business model icons to design your own Business Model. Perfect for offline individual and team brainstorms about new business ideas.

How-now-wow matrix

The How-Now-Wow Matrix helps you categorize innovative ideas according to the level of disruption and ease of implementation.

Revenue decision tree

Use this flowchart to pick the most promising revenue model for your B2C/B2B business.

Concept card

An easy-to-use tool to summarise your concept by answering some critical questions.

Innovation landscape

Structure your ideas and discuss them in group to properly evaluate and refine your ideas/concepts.

Assumption mapper

Do you have a business proposition in mind? Challenge and prioritize your assumptions with this Assumption Mapper.

Idea shopping cart

This tool will help you to ensure a sufficient variety of ideas whilst facilitating everyone’s individual decisionmaking process.

Opposite thinking

Everything, and its opposite. One of the most famous ideation techniques to generate awesome ideas through opposite thinking.

Analogy thinking

An ideation technique that helps you identifying those factors that make a business, product or service successful and translating them to your context.

Collaborative sketching

An ideation technique where we use the universal language of drawing to build upon each other’s ideas.

Experiment card

This tool will help you to set up the experiment you need to validate the assumptions made in your business concept.

Scoping canvas

A 1-page snapshot to map the 8 most important components of every innovation challenge.

Strategy fit

Problem fit

solution fit

Go-to-market

special formats

Innovation at scale

+ 1000 people

Talent programs

6 months

training

1-2 days

inspiration

1 day