Free innovation tools.

We transformed a lot of leading innovation management theory into hands-on, easy-to-use, actionable innovation tools. Browse our PDFs, free for you to download.

Set an
innovation
strategy.

Frameworks and guidelines to clarify the strategy of your organization.

Innovation matrix

A tool to define the innovation strategy that fits your organization best.

Innovation DNA

Visualise your current innovation strategy and highlight the main gaps and shortcomings between your current strategy and your future goals.

Three horizons of innovation

A tool that provides a structure for your business to assess potential opportunities for growth without neglecting performance in the present.

Innovation posters

Time to remove the corporate dust from your office. Print this set to spice up your desk.

Innovation pipeline poster

This poster gives you insights and best practices to determine which tools to use, at which moment, and when to switch from one phase to the next.

Innovation A to Z

This poster gives you a complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, from blank page to development.

Explore problems worth solving.

Design Thinking tools and techniques to explore what your customers really want.

Customer empathy map

The customer empathy map provides a basis for identifying the needs of the customer and opportunities for the project.

Customer journey map

Identify problem areas and key moments by mapping your customers' experience with your service or product.

Future scan

How will our world evolve in the decades ahead of us? Use these triggers in your own brainstorm.

Linear unpacking

A 1-page tool to share stories, observations and real need statements crafted from fragment cards.

Cognitive biases

Here are 16 cognitive biases to look out for that impact the creativity and innovation process. They can originate from personal biases to group dynamics, politics and more.

Creativity blockers

A list of comments drawn from some of our innovation workshops demonstrating hints of cognitive biases at play.

Fragment cards

Document stories and observations uncovered during empathy sessions.

Problem validation questions

This tool helps you go smoothly through your first problem validation interviews.

Insights selector

This tool helps to facilitate a group discussion around the different gathered insights from user stories and helps the group identify the insights that could potentially lead to innovative ideas.

Generate new ideas & solutions.

Generative techniques to ideate powerful solutions and prepare great business models.

Brainstorm cards

A collection of 52 cards to help you brainstorm and come up with new ideas.

Concept card

An easy-to-use tool to summarise your concept by answering some critical questions.

Tech and trends matrix

Explore how specific trends and technologies can impact the challenges you face.

Innovation landscape

Structure your ideas and discuss them in group to properly evaluate and refine your ideas/concepts.

Innovation battlefield

Prioritize your most important features or concepts and make decisions on how to take them forward.

Go-to-market.

Revenue decision tree

Use this flowchart to pick the most promising revenue model for your B2C/B2B business.

Ballpark figures

Quickly project the viability of your idea without having to built a full blown business case.

Experiment card

This tool will help you to set up the experiment you need to validate the assumptions made in your business concept.

Business model kit

16 Business model icons to design your own Business Model. Perfect for offline individual and team brainstorms about new business ideas.

Solution validation

A set of key questions to ask stakeholders to validate your solution.

Strategy fit

Problem fit

solution fit

Go-to-market

special formats

Innovation at scale

+ 1000 people

Talent programs

6 months

training

1-2 days

inspiration

1 day