Free innovation tools.

We transformed a lot of leading innovation management theory into hands-on, easy-to-use, actionable innovation tools. Feel free to browse or download our PDFs.

Set an
innovation
strategy.

Frameworks and guidelines to clarify the strategy of your organization.

Explore problems worth solving.

Design thinking tools and techniques to explore what your customers really want.

Customer empathy map

The customer empathy map provides a basis for identifying the needs of the customer and opportunities for the project.

Customer journey map

Identify problem areas and key moments by mapping your customers' experience with your service or product.

Future scan

How will our world evolve in the decades ahead of us? Use these triggers in your own brainstorm.

Linear unpacking

A 1-page tool to share stories, observations and real need statements crafted from fragment cards.

Cognitive biases

Here are 16 cognitive biases to look out for that impact the creativity and innovation process. They can originate from personal biases to group dynamics, politics and more.

Creativity blockers

A list of comments drawn from some of our innovation workshops demonstrating hints of cognitive biases at play.

Fragment cards

Document stories and observations uncovered during empathy sessions.

Problem validation questions

This tool helps you go smoothly through your first problem validation interviews.

Insights selector

This tool helps to facilitate a group discussion around the different gathered insights from user stories and helps the group identify the insights that could potentially lead to innovative ideas.

Assumption mapper

Do you have a business proposition in mind? Challenge and prioritize your assumptions with this Assumption Mapper.

Generate new ideas & solutions.

Generative techniques to ideate powerful solutions and create great business models.

Brainstorm cards

A collection of 52 cards to help you brainstorm and come up with new ideas.

Concept card

An easy-to-use tool to summarise your concept by answering some critical questions.

Tech & trends matrix

A tool to generate hundreds of focussed ideas, with the inspiration of the latest trends.

Innovation landscape

Structure your ideas and discuss them in group to properly evaluate and refine your ideas/concepts.

Innovation battlefield

Prioritize your most important features or concepts and make decisions on how to take them forward.

Opposite thinking

Everything, and its opposite. One of the most famous ideation techniques to generate awesome ideas through opposite thinking.

Awesome idea selector

The awesome idea selector helps you categorize innovative ideas according to the level of disruption and ease of implementation.

Idea shopping cart

This tool will help you ensure a sufficient variety of ideas while facilitating everyone’s individual decision making process.

Go-to-market.

Revenue decision tree

Use this flowchart to pick the most promising revenue model for your B2C/B2B business.

Ballpark figures

Quickly project the viability of your idea without having to built a full blown business case.

Solution validation

A set of key questions to ask stakeholders to validate your solution.

Business model kit

16 Business model icons to design your own Business Model. Perfect for offline individual and team brainstorms about new business ideas.

Pitching canvas

Build the storyline of your pitch, covering all essential building blocks: problem, solution, business model, credibility and call to action.

Experiment card

Run controlled experiments to validate your assumptions - this 1-page template will help you clarify your experiment.

Strategy fit

Problem fit

solution fit

Go-to-market

special formats

Innovation at scale

+ 1000 people

Talent programs

6 months

training

1-2 days

inspiration

1 day