Everything, and its opposite!
What is this for?
This is tool as easy to use, as powerful. opposite thinking asks you to familiarize with the opposite side of things, to stretch the horizon of possibilities. The goal: to boost your brainstorming session, by solving assumptions and coming up with additional, more creative ideas.
For instance, when designing a chair, you can list the assumptions of a chair (it needs to have legs) and think its opposite (no legs?!) to trigger additional ideas: what if chairs were hanging from the ceiling?
Download this PDF and print it on an A1. You can also sketch this template on a flipchart.
In the first column (“assumptions”), write down on post-its the assumptions you’re making about the product/service you are ideating.
In the second column (“opposite”), write down on post-its the opposite (or modified version) of the assumptions. For example, you can write down (assumption=a chair has 4 legs):
- the opposite: how about no legs?
- 10x more: how about 40 legs?
- 50%: how about shorter legs?
In the third column (“solution”), write down on post-its new ideas our of the opposite.