Analogy thinking.

Identifying those factors that make a business, product or service successful and translating them to your context.


What is this for?

Analogy thinking helps you to identify and apply the best features from other solutions.

Don’t try to re-invent the wheel. Look at what’s happening in your industry and other industries and copy what works. Remember that good artists borrow and great artists steal.

Step-by-step guide.

Step 1

Individually look for 2 inspiring examples (1 within your industry and 1 outside your industry) (15 min). 

Step 2

Present the examples to each other. Don’t take more than 1 min per example (10 min). 

Step 3

Decide on the 3 most inspiring examples as a group and take 1 analogy thinking template per example (5 min). 

Step 4

Individually list what makes the example great and put it on post-its on the left side of the canvas (10 min). 

Step 5

Individually try to apply those lessons to your problem or solution, don’t just copy, build on what makes it great (10 min). 

Step 6

Have a group discussion to build on each others ideas (10 min). 

Step 7

Repeat steps 4-6 for the remaining 2 examples (60 min).

Tip: Replace step 1 by downloading the 50+ business models you should copy.

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