Analogy thinking.

Identifying those factors that make a business, product or service successful and translating them to your context.

tools-analogy-thinking

What is this for?

This ideation technique isn’t about simply copying existing products or business models. The “analogy thinking template” helps you:

  • To identify those factors that make a business, product or service successful.
  • To translate those success factors to your business context.

Step-by-step guide.

Step 1

Download this PDF and print it on an A1 or A2 sheet of paper. You can also draw the diagram on a sheet of paper if you can’t print.

Step 2

Before you start ideating you need to do some research. Find some interesting Business Models or download and print the 50+
 business models to copy. 

Step 3

Give each group an analogy card and ask them to read it and identify what makes the business on their analogy card successful.

Step 4

Write the success factors down on post-its and place them on the left-hand side of the template.

Pro-tip: ask everyone to individually write down 2 elements and discuss them afterward within their group.

Step 5

Tell the participants to apply those insights to their case and write these new ideas down on the right-hand side of the template.

Pro-tip: don’t just copy a success factor but use it as a trigger to come up with new ideas. 

Step 6

Hand out a new case and a new template and repeat the exercise 3 times. Every round should take about 15 min.

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We use this tool in these programs.