Analogy thinking.

Identifying those factors that make a business, product or service successful and translating them to your context.

tools-analogy-thinking

What is this for?

Analogy thinking helps you to identify and apply the best features from other solutions.

Don’t try to re-invent the wheel. Look at what’s happening in your industry and other industries and copy what works. Remember that good artists borrow and great artists steal.

Step-by-step guide.

Step 1

Individually look for 2 inspiring examples (1 within your industry and 1 outside your industry) (15 min). 

Step 2

Present the examples to each other. Don’t take more than 1 min per example (10 min). 

Step 3

Decide on the 3 most inspiring examples as a group and take 1 analogy thinking template per example (5 min). 

Step 4

Individually list what makes the example great and put it on post-its on the left side of the canvas (10 min). 

Step 5

Individually try to apply those lessons to your problem or solution, don’t just copy, build on what makes it great (10 min). 

Step 6

Have a group discussion to build on each others ideas (10 min). 

Step 7

Repeat steps 4-6 for the remaining 2 examples (60 min).

Tip: Replace step 1 by downloading the 50+ business models you should copy.

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