What is this for?
Use this tool as an overview for your marketing planning.
Map your strengths, weaknesses, opportunities and threats, and use these to set your positioning strategy and statement, for your product or service offering.
Map your company values, the brand definition, and the key messages, to ensure overall alignment and strategic direction.
An online tool
We have also developed this as an online tool in Miro, that you can copy and use interactively.
When you download the tool, you will receive an email with the Miro board.
Get the tool!
Fill in this form to get an interactive Miro board tool along with a PDF download of the tool.