Marketing planning

Use this tool as an overview for your marketing planning to ensure a successful launch of your new product or service.

What is this for?

Use this tool as an overview for your marketing planning.

Map your strengths, weaknesses, opportunities and threats, and use these to set your positioning strategy and statement, for your product or service offering.

Map your company values, the brand definition, and the key messages, to ensure overall alignment and strategic direction.

An online tool

We have also developed this as an online tool in Miro, that you can copy and use interactively.

When you download the tool, you will receive an email with the Miro board.

marketing planning

Get the tool!

Fill in this form to get an interactive Miro board tool along with a PDF download of the tool.

Other relevant tools and guides

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Go-to-market roadmap

Use this go-to-market roadmap to capture and coordinate the timing and goals of the cross-functional activities related to launching a new product or service.

Corporate-startup partnership mapper

Use this tool to map and clarify the responsibilities and goals of your corporate-startup partnership.

Growth engines (AARRR)

This framework helps you map and identify the crucial actions and tactics to implement to make sure a user becomes a paying customer.

Venture capital readiness checklist

Use this checklist to assess your readiness for a venture capital investment.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

One step closer to meaningful innovation

Keep yourself in the know, get our Newsletter

Let's get in touch!

After you fill in this form, one of our experts will reach out and talk to you.