Marketing
planning
Use this tool as an overview for your marketing planning to ensure a successful launch of your new product or service.
What is this for?
Use this tool as an overview for your marketing planning.
Map your strengths, weaknesses, opportunities and threats, and use these to set your positioning strategy and statement, for your product or service offering.
Map your company values, the brand definition, and the key messages, to ensure overall alignment and strategic direction.
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