Concept card

A 1-page template to move quickly from random "post-it" ideas to a clear concept overview.
boardofinnovation-concept-card

What is this for?

Do you have a new business product or service in the making? The “concept card” helps you:

  • Summarize your concept by answering critical questions. Who is your target audience? Which problems are you solving? What is the solution? 
  •  Make an initial idea more mature. The concept card is a great way to make sure that important aspects of an idea have been thought through. 

Step-by-step guide.

Step 1

Download this PDF and print it on an A4 sheet of paper.

Step 2

Start filling in the template by describing the customer: who is this product for? Understanding the customer will help you keep the right focus.

Step 3

What customer problem are you solving is the next question you need to answer. Describing the customer needs will prevent you from creating a product that nobody wants.

Step 4

After describing your customer, it’s time to focus on your product. What is the engaging service you offer to solve the customer problem? Describe your solution and write it down on the concept card template.

Step 5

How to make money with our concept is what we’re tackling in step 5. What are the first revenue model ideas you have come up with? You can always check our business model examples for inspiration.  

Step 6

Make an amazing drawing of your product. Why? Because a drawing will help you pitch or explain your concept to others.

Concept card

Get the pdf!

Fill in this form to get a pdf download of the tool.

Like it? Share it!

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Revenue model flowchart B2C

An easy-to-use poster to find new B2C revenue models and decide which are right for you.

26 revenue model examples (B2C)

Explore 26 different revenue model examples that you can copy. Read this guide and learn how you can leverage innovative revenue streams used by B2C startups.

Business model validation plan

Set up experiments to validate the assumptions you've made in your new business model prototype.

Energy business model examples

5 innovative revenue frameworks and partnership ideas from within the energy industry. Copy elements of these energy business models for your company.

Assumption learning card

Use this tool to collect and refine your learnings after testing your critical assumptions.

Innovation taboo

Our buzzwords game that teaches teams to ditch the jargon and find simple ways to explain innovation terms.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Unit economics calculator

This business design tool will help you guesstimate whether your business model will be profitable and sustainable by analyzing your unit economics.

Problem sizing canvas

Use this tool to assess the size of a customer problem and determine if solving it could produce value for your business.

Business design playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Future impact wheel

Review your innovation strategy and find out how your organization performs according to the different impact values – equality, community, empowerment, and environment.

Value proposition designer

Use this value proposition tool to articulate the actual benefits of your solution and zone in on how your concept will serve customers.

Let's get in touch!

Dont worry, we aren’t going to spam you with emails or call you a thousand times. After you fill in this form, one of our experts will reach out and talk to you.