Concept card

A 1-page template to move quickly from random "post-it" ideas to a clear concept overview.
boardofinnovation-concept-card

What is this for?

Do you have a new business product or service in the making? The “concept card” helps you:

  • Summarize your concept by answering critical questions. Who is your target audience? Which problems are you solving? What is the solution? 
  •  Make an initial idea more mature. The concept card is a great way to make sure that important aspects of an idea have been thought through. 

Step-by-step guide.

Step 1

Download this PDF and print it on an A4 sheet of paper.

Step 2

Start filling in the template by describing the customer: who is this product for? Understanding the customer will help you keep the right focus.

Step 3

What customer problem are you solving is the next question you need to answer. Describing the customer needs will prevent you from creating a product that nobody wants.

Step 4

After describing your customer, it’s time to focus on your product. What is the engaging service you offer to solve the customer problem? Describe your solution and write it down on the concept card template.

Step 5

How to make money with our concept is what we’re tackling in step 5. What are the first revenue model ideas you have come up with? You can always check our business model examples for inspiration.  

Step 6

Make an amazing drawing of your product. Why? Because a drawing will help you pitch or explain your concept to others.

Concept card

Get the pdf!

Fill in this form to get a pdf download of the tool.

Like it? Share it!

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Business design playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Future scan

150+ predictions and future trends to use in your brainstorms and ideation sessions.

Ideation workshop guide

Host an ideation workshop with these 1-day agenda templates. Use the free tools and step-by-step instructions to inspire innovative, creative ideas.

Brainstorm cards

Our corporate ideation game, with 52 triggers to generate new business ideas.

Concept disruptiveness test

Could your new business model disrupt the market, or is it too safe? Take this test to asses your concept quickly and objectively.

10 steps to build business ideas

10 key steps to create business ideas that managers will pick from the crowd.

Idea sketch

Idea sketches are a great way to begin articulating your ideas on paper.

How Might We statement builder

The How Might We statement builder is a tool that allows you to explore potential innovation theses. It's the perfect way to start with your solution development.

Brainstorm cards for emerging economies

Our ideation game, with 30 cards to generate new business ideas in emerging market economies.

Brain writing

The brain writing card helps you ideate collaboratively with your colleagues.

Let's get in touch!

We aren’t going to spam you with emails or call you a thousand times.
After you fill in this form, one of our experts will reach out and talk to you.