What is this for?
The pitching canvas is a tool to build the storyline of your pitch, covering all essential building blocks: problem, solution, business model, credibility, and call to action.
Senior buy-in is a prerequisite of the scaling phase. Taking the time to design a concise storyline is crucial in getting the necessary buy-in.
Step-by-step guide.
Step 1
Individually, capture all possible elements you could cover on problem, solution, business model, credibility and call to action on sticky notes (10 min).Â
Step 2
Have a group discussion to focus on the key message that you want to get across regarding the problem, solution, business model, credibility and call to action (20 min).Â
Step 3
Divide roles and ask half the team to be critical and move non-essential elements to the Q&A. The other half of the team can argue against it. Decide together what isn’t essential (15 min).Â
Step 4
Improvize a mini 5-min pitch based on the current version of the pitching canvas. Make changes if necessary (10 min).Â
STEP 5
Divide roles and assign 1 person to design a draft pitch based on the pitching canvas. Set a meeting to review the draft pitch deck and iterate on it (5 min).Â
Pitching canvas
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