What is this for?
The pitching canvas is a tool to build the storyline of your pitch, covering all essential building blocks: problem, solution, business model, credibility, and call to action.
Senior buy-in is a prerequisite of the scaling phase. Taking the time to design a concise storyline is crucial in getting the necessary buy-in.
Individually, capture all possible elements you could cover on problem, solution, business model, credibility and call to action on sticky notes (10 min).
Have a group discussion to focus on the key message that you want to get across regarding the problem, solution, business model, credibility and call to action (20 min).
Divide roles and ask half the team to be critical and move non-essential elements to the Q&A. The other half of the team can argue against it. Decide together what isn’t essential (15 min).
Improvize a mini 5-min pitch based on the current version of the pitching canvas. Make changes if necessary (10 min).
Divide roles and assign 1 person to design a draft pitch based on the pitching canvas. Set a meeting to review the draft pitch deck and iterate on it (5 min).
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