Pitching canvas.
Build the storyline of your pitch, covering all essential building blocks: problem, solution, business model, credibility and call to action.
What is this for?
Turn your pitch into a winning catch.
Senior buy-in is a prerequisite of the Scale Phase. A concise pitch that covers all essential building blocks and culminates in a clear call to action is essential to achieve this.
Step-by-step guide.
Step 1
Capture all possible elements you have uncovered in terms of the problem, solution, business model, credibility and call to action on sticky notes.
Step 2
Agree on the key message that you want to get across regarding the problem, solution, business model, credibility and call to action.
Step 3
Be succinct, hone in the important findings, move non-essential information to the Q&A.
Step 4
Focus on validated learning, and ensure that you demonstrate credibility throughout your pitch by referring to the validation you have achieved in the problem fit, solution fit and market fit.
STEP 5
Do a dry-run pitch using the pitching canvas to ensure that the storyline is linear and easy to understand.
Step 6
Try out different storylines and start designing and developing your pitch
