Persona

The persona is a tool designed to help you visualize and better understand your customer segment. It is the starting point of your problem exploration journey.

What is this for?

The persona is a tool designed to
help you visualize and better
understand your customer segment.

It is the starting point of your problem exploration journey. The key to completing a persona is realizing that it’s never finished. You will be continuously updating it as you gather more stories and insights from your interactions with real customers.

Step-by-step guide

Step 1

Have a group discussion about what kind of persona(s) fall within your scope. (15 min)

Step 2

Individually fill in a persona template, clearly indicate with a “?” the things you assume to be true, but are not sure about. (15 min)

Step 3

Present your personas and decide on the persona you want to focus on as a starting point. (15 min)

Tip: You can focus on multiple personas, but this means that you will have to complete all exercises for each persona. It’s often better to start with one, build and test a solution, and then start focusing on expanding your market.

Step 4

Have a final discussion on what you don’t know and what you would like to find out about your persona. This will be important for your problem validation interviews. (15 min)

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