Persona

The persona is a tool designed to help you visualize and better understand your customer segment. It is the starting point of your problem exploration journey.
boardofinnovation-persona

What is this for?

The persona is a tool designed to
help you visualize and better
understand your customer segment.

It is the starting point of your problem exploration journey. The key to completing a persona is realizing that it’s never finished. You will be continuously updating it as you gather more stories and insights from your interactions with real customers.

Step-by-step guide.

Step 1

Have a group discussion about what kind of persona(s) fall within your scope. (15 min)

Step 2

Individually fill in a persona template, clearly indicate with a “?” the things you assume to be true, but are not sure about. (15 min)

Step 3

Present your personas and decide on the persona you want to focus on as a starting point. (15 min)

Tip: You can focus on multiple personas, but this means that you will have to complete all exercises for each persona. It’s often better to start with one, build and test a solution, and then start focusing on expanding your market.

Step 4

Have a final discussion on what you don’t know and what you would like to find out about your persona. This will be important for your problem validation interviews. (15 min)

Persona

Get the pdf!

Fill in this form to get a pdf download of the tool.

Like it? Share it!

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Business design playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Problem sizing canvas

Use this tool to assess the size of a customer problem and determine if solving it could produce value for your business.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Feedback grid

A tool designed to help you structure the information gathered from user testing. Identify details that you might forget with this easy canvas.

Evaluation criteria

In order to determine which idea(s) to focus on, you must align as a team on the criteria in which you will be evaluating against.

Empathy interview guide

The interview guide is a tool designed to guide you during your first interviews with the customer or end users to better understand the right problems to solve. It’s the starting point of your empathy journey. Highly recommended before jumping into ideation.

Corporate innovation accelerator

A step by step approach to creating an innovation platform in your company.

Design thinking crash course

From 0 to 60 mph in design thinking in only 3 tools.

Insights selector

Identify which insights should be taken forward.

Problem validation script

This tool helps you go smoothly through your first problem validation interviews.

Fragment cards

Document stories and observations uncovered during empathy sessions.

Let's get in touch!

We aren’t going to spam you with emails or call you a thousand times.
After you fill in this form, one of our experts will reach out and talk to you.