What is this for?
The persona is a tool designed to
help you visualize and better
understand your customer segment.
It is the starting point of your problem exploration journey. The key to completing a persona is realizing that it’s never finished. You will be continuously updating it as you gather more stories and insights from your interactions with real customers.
Have a group discussion about what kind of persona(s) fall within your scope. (15 min)
Individually fill in a persona template, clearly indicate with a “?” the things you assume to be true, but are not sure about. (15 min)
Present your personas and decide on the persona you want to focus on as a starting point. (15 min)
Tip: You can focus on multiple personas, but this means that you will have to complete all exercises for each persona. It’s often better to start with one, build and test a solution, and then start focusing on expanding your market.
Have a final discussion on what you don’t know and what you would like to find out about your persona. This will be important for your problem validation interviews. (15 min)
Get the pdf!
Fill in this form to get a pdf download of the tool.