Who is this guide for?

This guide is for anyone who wants to see an idea come to life in a short period of time and needs the tools to make it happen. It is designed for everyone and anyone to use — from creative change makers who want to bring new products or services to market, to innovation managers steering a project at their organization.

It is packed with over 20 tools to take an idea through all the stages of development to make it as ready as it can be before launching.

We want to leverage the strengths of large organizations, and help them to build the new businesses that will shape our future. An accelerator could be the starting point for one of those businesses. You could be the driving force behind it.

In this playbook

1. Scoping

Key activities: scope the innovation challenge and gather the right team to tackle the challenge

Tools: team canvas, scoping canvas

Output: scoped challenges and teams ready for kick-off

2. Problem exploration

Key activities: Empathize with end users, define unmet needs, check market opportunities, develop an innovation thesis and design & run problem validation experiment

Tools: persona, user journey map, problem sizing canvas, problem validation script, HMW statement builder

Output: Persona & user journey, market opportunity, innovation thesis and validated learnings

3. Solution development

Key activities: Ideate around relevant triggers and challenges, develop multiple concepts, prototype selected solutions and design & run solution validation experiments

Tools: 5+ ideation tools, innovation battlefield, vision card

Output: 100+ ideas, multiple concepts, low-fidelity prototypes and validated learnings

4. Business model definition

Key activities: Identify potential business models, explore additional revenue streams, calculate ballpark revenue figures and design & run business model validation experiments

Tools: business model kit, revenue model flowchart, ballpark figures canvas

Output: Visual business model, ballpark revenue figures and validated learnings

5. Pitch design

Key activities: Develop a clear and concise story, design a visual presentation and pitch in front of senior stakeholders and decision-makers

Tools: pitching canvas, great pitching checklist, pitch evaluation sheet

Output: Concise pitch deck, senior buy-in and clarity on next steps