Business design

Build products and services customers love supported by a profitable business model.

Why business design?

Design products, services and business models that create customer value, business value, strategic value

Main principles

Experiment to make evidence-based decisions 

Fast and hands-on work with multi-disciplinary teams

Relentless focus on the viability of the solution


Select the right approach.

A decade of creating and improving businesses led us to develop
3 customizable business design approaches.
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design sprint

Increase speed and

deliver business impact

  • 3-5 days
  • clearly scoped business challenge
  • we guide existing team(s)
  • actionable solutions


Explore multiple new

business opportunities

  • 1-2 months
  • strategic opportunity area
  • we form and guide multiple teams
  • multiple investment pitches

in residence

Move from idea to pilot

in break-neck speed
  • 3-6 months
  • clearly scoped business challenge
  • we provide the team to co-create the solution
  • investment pitch and pilot plan

client cases

Trusted by Fortune 500
and global innovators.

BOI is a global and independent business design agency using proven methods.

Corporate startup coaching for Vanderlande

Corporate startup coaching, from ideation to RedDot Design Award: Board of Innovation for Vanderlande.

B2B Co-creation for Valmet

Securing new profitable innovation growth whilst developing an intrapreneurial innovation culture and mindset.

Contact us

Discover the format you need!

Whether you’re searching for new initiatives, want to increase speed to market, or need to add skills to your team, we have a format that will suit your company’s needs.

Fill in the form to have a chat with one of our experts.