AI-powered Innovation Sprint
Unlock the power of AI in a unique sprint format. Leverage the latest AI tools to generate new ideas, get real-time feedback, and curate new concepts to move forward with.
One week,
50+ validated concepts
Using Creative AI as co-pilot to super charge your innovation process. In one week we will generate 100s of ideas, test them against AI-modeled personas, and make them come to life through various rounds of design. Experience the exponential breadth and speed of AI – running a month’s long project in just 1 week.
Groundbreaking agility and creativity. What a team, what a way to use AI.
Marcello Formisano | Head of Insights at Tata Consumer products
Key benefits from running an AI-powered Innovation Sprint
Idea generation beyond human imagination
AI can help you turn your data into actionable insights quickly and easily. It can help you make sense of your data and turn it into useful information that can be used to inform decisions and drive innovation. AI can provide you with valuable insights that can help you make informed decisions and stay ahead of the competition.
Concept design on steroids
AI can help accelerate concept creation by quickly generating ideas and expanding on existing concepts. It can provide insights into potential opportunities and increase efficiency in the innovation process. By leveraging AI, organizations can quickly generate more creative and innovative solutions, making the innovation process faster and more efficient.
Your team, supercharged
by AI
The use of AI in the innovation process empowers your team with real-time quantitative market validation, enabling quick assessment of idea potential and informed decision-making. Leveraging AI accelerates measuring consumer interest and market trends, facilitating efficient and effective decision-making.
The approach
Experience what human + machine means for innovation. Have your team experience the use of Creative AI first hand, through a highly structured sprint, run by Board of Innovation experts and supercharged by the latest Creative AI tools.
Before
Strategy & Data analysis
Trend research and strategy made applicable through AI
Rationale
List pros and cons of opportunity spaces, generate a SWOT analysis, conduct multi-criteria/causal analysis to weigh strategic options
Bing AI
Enrich research on key strategic questions (with sources)
Day 1
Exponential Insights
Instant qualitative & quantitative input from
consumers
Clear strategic rationale behind prioritized opportunity spaces
Humata
Use your existing research. Ask questions and get answers about any file instantly.
Chat GPT
Get input for journeys, persona’s, interview scripts, etc.
Day 2
Exponential Ideation
Automated idea clustering & visualization
Midjourney
Visualize early concepts in no time. What takes days is done in hours.
Seenapse
Create dozens of divergent possibilities and ideas
Day 3
Exponential Design
Overnight qualitative feedback on 50+ concepts
Durable
Quickly building landing pages and websites
Flair
Generate realistic branded product photography
Day 4
Exponential Validation
Roadmap for concepts (incl. 1 quant test per concept)
Conjointly
Data analysis around consumer intent, pricing, and so much more
Memorable
Test and optimize ad assets and get instant feedback using pre-tests
AI will not replace innovators. But innovators who use AI will replace those who don’t.
- Philippe De Ridder, CEO
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Experience the power of Human + Machine.
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