Ballpark figures.

Quickly project the viability of your idea without having to build a full-blown business case.


What is this for?

Want to quickly validate and check the viability of your product or service?  The “ballpark figures (revenue) template” helps you:

  • To make a quick first indication on the market size, revenue and profitability of your product based on guesstimates that you will refine along the way.
  • To project the viability of your idea without having to build a full-blown business case. 

Step-by-step guide.

Step 1

Download this PDF and print it on an A3 or A2 sheet of paper. You can also draw the diagram on a sheet of paper if you can’t print.

Step 2

Before completing the Ballpark Figures (revenue) template you should do some basic research. Remember the idea is to come up with an estimated guess of your revenue, not a full-blown financial projection so don’t spend more than 30 minutes on this.

Step 3

Time to define our customer. Do we offer a service or product? Who will use or buy our offering? How many? Write the answers down in the first grid on the template. 

Step 4

How often is your offering sold? How often is your offering used? These questions are important to determine the frequency of usage of your product/service.

Step 5

In this step, you will try to capture the potential of your product/service. How large is the part of the market that you will address?

Step 6

What’s the pricing of your offering? Does your pricing capture the value of your product/service? What will you charge for your solution?

Step 7

Now multiply all the previous variables and you will have your estimated revenue. Time to analyze, adapt and iterate.

Yes, give me the free pdf!