Building your Autonomous Innovation Engine
Creating a competitive advantage with an AI-powered innovation engine
We help you unlock the full potential of AI for innovation by building your future engine for imagining, building and scaling new products and services
Build a new,
AI-powered engine for always-on innovation
Spend time where it matters. Let your AI-powered innovation engine do the fuzzy front-end work.
Insights
Engine
Support teams to sense early signals and translate those into opportunities.
- Always-on social listening based on real-time consumer sentiment, to capture early signals
- Always-on technology research
- Always-on consumer research using autonomous surveys
- PESTEL trend analysis using access to real-time internet data
- Product sales trends using proprietary data and IRI/Nielsen
- Competitive launch signals – identifying trending products, features and ingredients based on new product launch date
- Generation of opportunity spaces, persona’s, etc.
- Analysis of intellectual property
- Synthesis of existing strategy and brand data
- Get to deeper insights faster, with increased breadth and exhaustive input.
- Always-on, real-time insights to feed your decisions, so you can focus on getting things done.
- Support brand teams to sense early signals and translate those into opportunities
Concept Engine
Imagine new products, services or businesses and build out your future portfolio.
- Concept goal setting – scoping, business model, consumer target etc.
- Concept generation based on trends, proprietary- and market data, customer personas and occasions, using multiple techniques such as analogy thinking, extreme constraints, random permutations based on defined variables
- Concept screening based on consumer personas and occasions – against business model, strategic goals… custom screener for each effort)
- Concept refinement using custom brand guidelines and expert feedback
- Interact with synthetic experts and consumers
- Generate a wealth of concepts, faster and with higher hit-rate, in the span of a couple of minutes
- Imagine new products, services or businesses and build out your future portfolio
- Screen, test and refine them based on expert feedback and proprietary data.
Simulation Engine
De-risk your future portfolio through AI-powered validation and iteration.
DESIRABILITY ANALYSIS:
- Synthetic/real consumer testing trained on occasions / personas
- Synthetic competitive simulation based on differentiation and likely competitive response
FEASIBILITY ANALYSIS:
- Production feasibility analysis based on technical capabilities
- Supplier selection analysis based on capabilities, speed and pricing
- Internal operational analysis based on operational / internal constraints
VIABILITY ANALYSIS:
- Predictive sales/velocity analysis
- Willingness to pay simulation
- De-risk your future portfolio through AI-powered iteration and prioritization
- Pre-simulated product success, improved validation and real-market validation to increase product hit rate.
Build Engine
Move from validated concept to production accelerating your time to market
- Generative coding
- Production
- Prioritized concepts translated into technical specifications
- Demand forecasting
- Production overview
- Manufacturer(s) integration
- Generative design (text-to-image generation, assisted by text-to-text generation where necessary)
- Concept design
- Service design
- Iterative product design using synthetic testing
- Communication campaign design
- Move from validated concept to production accelerating your time to market
- Build launch- or production-ready concepts, services and products
- Faster competitive response with accelerated ‘trend to launch’ process.
Sell
Engine
Generate and test campaigns and take your first steps to autonomous growth.
- Autonomous launch
- Autonomous products
- Pilot testing prior to rollout
- Launch signals (analysis of recently launched solutions to assess which to scale up)
- Autonomous marketing with autonomous development of ad campaigns and promotional materials
- Generate and test campaigns and take your first steps to autonomous growth
- Scalable engine across categories after development of underlying data and infrastructure.
- Autonomous Products that self-evolve based on changing customer needs
Key outcomes
We partner with companies to develop real-world functional engines that – starting with simple prototypes that act as co-pilots for human users and building towards autonomous systems that transform product innovation, manufacturing, and go-to-market.
Sensing Market Opportunities
Support brand teams to sense early signals and translate those into opportunities
Building Tomorrow’s Portfolio
Imagine new products, services or businesses and build out your future portfolio
Prioritizing with Intelligence
De-risk your future portfolio through AI-powered iteration and prioritization
Fast-Tracking to Market
Move from validated concept to production accelerating your time to market
Driving Market Expansion
Generate and test campaigns and take your first steps to autonomous growth
From the old
Human biased insights
A siloed approach
Long time-to-market
Uncertain pilot success
To the new
Broad and data driven insights
Accelerated trend-to-launch
Pre-simulated success
Key benefits
A new competitive advantage
Scalable across categories after development of underlying data and infrastructure.
After proving the value in a defined space, we help companies in scaling those capabilities. We build towards a true competitive advantage by developing a superior autonomous innovation engine that develops more products, faster and better than anyone else.
Accelerated time-to-market
With always-on trend analysis and by automating every step in the innovation process, we drastically cut the time from idea conception to product launch, enabling faster product introductions.
Increased
success rate
Leveraging consumer, competitive, and technological data throughout the entire development process to boost the success rate of new products in the market.
Our work in developing
Autonomous Innovation Engines
Autonomous Innovation Engine in CPG companies
We are partnering with several CPG businesses to develop custom-built engines for their innovation teams to develop new product concepts, tailored to their brands. Within weeks, we’ve been able to prove value by delivering prototypes that achieve outcomes matching best-performing concepts.
Building towards an AI-powered fashion engine
Building synthetic simulations of stakeholders in the construction industry
We have partnered with a global leader in construction to uncover 200+ new concepts and opportunities in three days, rooted in market trends and powered by AI.
These concepts were validated synthetically against 5 different buyer personas – which we built using our synthetic GenAI framework. The data was based on 40+ interviews with these personas in different markets.
A functionally integrated innovation approach