We imagine tomorrow's products, services and businesses -
and create them today.
Make bigger moves
The future starts now… but it can be hard to see. Uncover industry shifts and human trends in action. Envision the future of your industry and where to play to maximize brand and customer value for business growth. Talk to the extreme customers and users who are living and working at the forefront of consumer, cultural, technology and market trends in order to understand how to seize future opportunities. Discover sustainable sources of future value that create opportunities today.
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Set a daring growth strategy and make it happen. Determine how to win in new markets, attract new customers, enter new geographies or create an entirely new product category. We work with you to define strategies to grow your business, increase your relevance and generate sustainable value.
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Align your current and future products with your growth ambitions. Structure your portfolio to win by making actionable choices with the right product mix. Set up an agile portfolio management system with simple and effective governance.
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Gain deeper insight
Establish your competitive position by understanding how the players and relationships are changing in your industry. Map the needscape of tomorrow to identify and prioritize underserved customers segments / personas with unmet needs. Articulate end-to-end value chains to turn gaps and threats into opportunities.
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Lead with empathy to understand the customer perspective and map their experience in any B2B, B2C or B2B2C environment. Use behavioral science to understand their motivations and triggers that you can impact to change their behavior.
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De-risk your customer & business assumptions. Build evidence and use a data-driven approach to decision-making via rapid experimentation. Leverage rapid market feedback to iterate ideas, products, services and business models and to inform strategies.
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Design better experiences
Create the customer experience your target will love by translating ideas into tangible offerings. Develop concepts through rapid prototyping. Iterate until you find the right combination of features that maximize value and speed to market.
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Motivate behaviors with experiences customers will love. Leverage behavioral science to create solutions that change customer behavior and drive positive experience, economic, environmental and health outcomes.
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Build the high-fidelity products and user experiences that bond your customers to your brand. Get your solutions ready with product design, service design, development, implementation and commercialization.
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Launch new business
Define the delivery system and monetization strategies to win customers and capture value. Examine and validate partnership & revenue models, customer channels and sources of competitive advantage.
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Use real-time evidence to size the market and quantify the business potential. Set realistic ramp assumptions for stakeholders. Build a business case including high-level revenue, expenses and ROI.
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Pilot your initial offering by iterating and responding with agility to early market conditions. Identify your first partners and suppliers, test your marketing with early adopters and evaluate what is essential to getting your business started. Evaluate early outcomes to inform your scaling strategy. Integrate your learnings into a go to market strategy and roadmap.
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