business design

Reimagine your business model or product to make it fit for the circular economy – minimize your impact on the natural environment, while creating renewable value for your customers 

Define your circular business model or product.

Shift your business model inputs from virgin materials to recycled and upcycled parts from the economy in a more comprehensive way by leveraging experts, working in tandem with Creative AI, to map lifecycle opportunities and generate new product ideas.

Define, pilot and scale circular business models that regenerate value and create recurring revenue through repair, remanufacturing, and repurposing.

Minimize downstream waste by giving it a second life or as an input to another industry.

In just 6 to 12 weeks, we leverage Creative AI to define a new circular business model or product that builds off your current assets, and help you create a tangible plan to test and learn.

With synthetic insights and validation, you can move from hypotheses to actionable findings in mere hours.

Lennert Decuypere | AI lead - Board of Innovation

Key challenges we tackle

How do we decouple revenue from resource consumption?

Most businesses face a trade-off between selling more/selling faster (and making more money) and preserving nature’s resources (and not creating waste). Sound familiar?

With circular thinking you can decouple your revenue from your environmental impact by defining revenue streams connected to recycling, remanufacturing, repair, sharing and other zero-impact ways of creating value.

How can we enable our customers’ or suppliers’ circularity?

Circular business models depend on having the right partners, customers and suppliers. It can be tough to coordinate innovation to make sure they work across the full value chain.

Through co-creation, we help you work together with the value chain to define business models that work for each party and complete the circle.

How do we design a circular product?

Designing products for the circular economy is tricky because it can be difficult to imagine the product’s full lifecycle – where does it go after the customer is done with it? Who disassembles it or adds value to it, to return it to the economy? How does it return back to nature? How do we justify additional costs to make our product circular?

Through thinking of the product’s lifecycle and how it navigates the ecosystem, we can define how to redesign it to enable circular business.


Circular product definition – define the new products that use recycled materials, and are designed to be ready for disassembly, repair, remanufacturing and recycling

Defining the business model:how are we going to make our circular business work?

Key outcomes

Defining the circular business model

A clear visual schematic and draft business case that articulates the key stakeholders and transactions in the business model.

Circular product definition

Visuals and product requirements (design principles) that articulate how to modify a product for circular economy purposes – for example inclusion of recycled materials, designed to be ready for disassembly, repair, remanufacturing and recycling.

Scaling plan based on real in-market data

Test results with real, in-market tests (success/failure metrics), with learnings and strategic recommendations on how to scale your circular business model.

Our work with circular business design

Check out some of the work we’ve done 

Setting up a new business and bringing it to market.

Unlocking the potential of circular plastics recovery with Worley

Working with Worley to develop traceability solutions in chemical recycling.

Bringing circularity into healthcare

Scaling viable take-back models for medical consumables in Pakistan, Chile and Germany with a major healthcare player.

Transitioning towards a circular economy with World Economic Forum

Defining a scalable process to enable circular business in regions, by uniting governments, private sector and civil groups.

Let's talk about Circular Business Design

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JUNE 5 & 6