Innovation

Amplifying human creativity with AI to fuel innovation and growth

Developing rich insights, crafting validated concepts and business cases – fueled by the power of AI to increase speed and quality

Capabilities

What we do

Crafting your innovation strategy by zeroing in on battles you can win – and the strongest opportunities. We help you establish what innovation is to you so that you can succeed today and in the future.

Market-validated products and services. Ready to launch. From concept to market, we help you imagine, design and launch products and services that people will love.

Unlock untapped value with smart business model shifts. Accelerate your business growth and develop lasting competitive advantage by creating new business models to capture the big opportunities and keep pace with rapidly changing customer needs.

Challenges

Key challenges we tackle

Some (but not all) of the most common challenges we help you tackle.

How can we de-risk our big investments?

How can we build the right MVP?

How do we focus our innovation strategy?

How can we drive innovations that make an impact?

How can we reduce the risk of a launch failure?

How do we design solutions that get adopted?

Our approach to innovation

AI-powered innovation

Our robust, AI-native approach accelerates innovation with exponential ideation, deep iteration loops, faster focus on feasibility and viability, and de-risking through simulation and synthetic testing.

Ecosystem approach

Taking an ecosystem approach to business model innovation, we help you develop business models that create value, decrease risks, and speed up the time-to-market for your products and services.

Data-driven

We provide data-driven recommendations and leverage both qual (deep and rich insights) and quant (robust and representative) methodologies. AI-powered, to give both breadth and depth.

We test behavior, not attitudes

We measure what people do, not what they say. We don’t ask, we observe. We make decisions based on real-world testing and real-time market data.

Iterating often and fast

With an iterative approach to building, testing, refining, and validating innovation concepts, we help you de-risk your ideas and ensure these are viable, desirable, and feasible in the market.

What we do

Death of Segmentation webinar

Data Assessment, Preparation
& Transformation

Synthetic testing and living audiences

UX, UI & Front End Engineering

Product Strategy & Management

Autonomous Innovation Engines

AI, ML, Back End Engineering, ML/DevOps

How our approach is different

Outcomes, not just explorations

The products we build are always use case-led, so we have a clear vision in mind and a clear metric (or three) to target. This drives the decisions we make with our clients on what data inputs we use, what features are built and what functionality does and does not make it into the final product. Many of our clients come to us having experimented first with LLMs or SaaS tools that are great at facilitating AI experimentation, but did not achieve tangible results for their use cases.

Use case and function-specific

We work directly with different departments to build AI-powered products that drive their individual KPIs. Our strategy team is able to conduct thorough task analysis, design correct feedback loops, and establish human interaction protocols that set the groundwork for effective AI-native products. Once these products have been proven, we work to connect them at an operating model level via APIs and data input sharing to create exponential outcomes.

Relentless cost management

We love to find the best software tools out there and integrate them into our products if the ROI is high-enough, but let’s face it… SaaS can be expensive at scale. We conduct thorough cost analysis with our clients to manage and protect their long-term investment in new technology. This includes token planning, maintenance, licensing and vendor fees.

Get in touch

Let’s talk about your innovation ambitions

Vincent Pirenne

Vincent Pirenne

Leading innovation with a blend of data-driven insights and people-first thinking.

Who we are

Why partner with BOI

PROJECTS

500+

Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.

GLOBAL EXPERIENCE, LOCAL ADAPTABILITY

15 years

With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.

PRODUCTS LAUNCHED

100+

Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.

YOUR AI PARTNER

End-to-end

We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.

VENDOR-NEUTRAL

Independent

Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.

WORLD-CLASS

AI experts

Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.