Amplifying human creativity with AI to fuel innovation and growth.

What we do

Key outcomes

Innovation strategy

Crafting your innovation strategy by zeroing in on battles you can win – and the strongest opportunities. We help you establish what innovation is to you so that you can succeed today and in the future.

Loop earplugs innovation

Product & service innovation

Market-validated products and services. Ready to launch. From concept to market, we help you imagine, design and launch products and services that people will love.

Business model innovation

Unlock untapped value with smart business model shifts. Accelerate your business growth and develop lasting competitive advantage by creating new business models to capture the big opportunities and keep pace with rapidly changing customer needs.

Key challenges we tackle

Some (but not all) of the most common challenges we help you tackle.

How can we de-risk our big investments?

How can we build the right MVP?

How do we focus our innovation strategy?

How can we drive innovations that make an impact?

How can we reduce the risk of a launch failure?

How do we design solutions that get adopted?

Our approach to innovation

AI-powered innovation

Our robust, AI-native approach accelerates innovation with exponential ideation, deep iteration loops, faster focus on feasibility and viability, and de-risking through simulation and synthetic testing.

Ecosystem approach

Taking an ecosystem approach to business model innovation, we help you develop business models that create value, decrease risks, and speed up the time-to-market for your products and services.

Data-driven

We provide data-driven recommendations and leverage both qual (deep and rich insights) and quant (robust and representative) methodologies. AI-powered, to give both breadth and depth.

We test behavior, not attitudes

We measure what people do, not what they say. We don’t ask, we observe. We make decisions based on real-world testing and real-time market data.

Iterating often and fast

With an iterative approach to building, testing, refining, and validating innovation concepts, we help you de-risk your ideas and ensure these are viable, desirable, and feasible in the market.

What we do

Death of Segmentation webinar

Data Assessment, Preparation
& Transformation

Synthetic testing and living audiences

UX, UI & Front End Engineering

Product Strategy & Management

Autonomous Innovation Engines

AI, ML, Back End Engineering, ML/DevOps

How our approach is different

Outcomes, not just explorations

The products we build are always use case-led, so we have a clear vision in mind and a clear metric (or three) to target. This drives the decisions we make with our clients on what data inputs we use, what features are built and what functionality does and does not make it into the final product. Many of our clients come to us having experimented first with LLMs or SaaS tools that are great at facilitating AI experimentation, but did not achieve tangible results for their use cases.

Use case and function-specific

We work directly with different departments to build AI-powered products that drive their individual KPIs. Our strategy team is able to conduct thorough task analysis, design correct feedback loops, and establish human interaction protocols that set the groundwork for effective AI-native products. Once these products have been proven, we work to connect them at an operating model level via APIs and data input sharing to create exponential outcomes.

Relentless cost management

We love to find the best software tools out there and integrate them into our products if the ROI is high-enough, but let’s face it… SaaS can be expensive at scale. We conduct thorough cost analysis with our clients to manage and protect their long-term investment in new technology. This includes token planning, maintenance, licensing and vendor fees.

Get in touch

Let’s talk about your innovation ambitions