We focus on what existing challenges AI can solve and what entirely new opportunities AI can create. We start by deeply understanding the challenges we will solve, defining success metrics, and aligning on the outcomes that matter most to your business. By putting the problem first
Autonomous innovation engines find the unique insights that drive winning concept generation , then rigorously test and validate those concepts with state-of-the-art synthetic testing techniques.
Harness AI to anticipate market shifts, outmaneuver competitors, and make the best possible strategic decisions.
Access a new level of insights into dynamic consumer behavior, predict long-term demand, and optimize product GTM strategies.
Test, optimize, and de-risk critical strategic decisions, from marketing through to pricing, using simulation environments that replicate the complex dynamics of your purchase landscape.
Building the essential groundwork for enterprises to compete, retain share, and find new opportunities in a future where AI agents make purchasing decisions.
Our approach is designed to sequentially achieve success at each stage of AI product development. This framework provides a structured process that ensures nothing is overlooked, that your team is involved in the creation journey, and that we are building scalable and production-ready AI that provides a competitive advantage.
We understand that organizations need tangible results before committing to transformative AI initiatives. That’s why we focus on building smart pilots – measured proof-of-concept products designed to validate their value and ROI in real-world scenarios. These pilots are not just experiments; they are carefully scoped to address critical business challenges, deliver actionable insights, and establish a clear roadmap for scaling.
Designed to achieve specific outcomes – whether it’s creating a new capability, improving R&D outcomes, or unlocking new revenue streams.
Our pilots are designed to be built and deployed quickly so that you can test solutions in days, not months. This lets you to see results faster and design your roadmap more effectively.
We align every pilot with measurable ROI metrics so that outcomes not only prove the concept’s technical feasibility, but also demonstrate its financial value to your organization.
Start small, then strategically add functionality, data sources, BUs, or markets to exponentially drive ROI.
Transition the pilot into a full-scale solution that integrates seamlessly across departments, platforms, and processes.
We design the solution to evolve with emerging technologies and growing business needs to retain and grow long-term value and impact.
The products we build are always use case-led, so we have a clear vision in mind and a clear metric (or three) to target. This drives the decisions we make with our clients on what data inputs we use, what features are built and what functionality does and does not make it into the final product. Many of our clients come to us having experimented first with LLMs or SaaS tools that are great at facilitating AI experimentation, but did not achieve tangible results for their use cases.
We work directly with different departments to build AI-powered products that drive their individual KPIs. Our strategy team is able to conduct thorough task analysis, design correct feedback loops, and establish human interaction protocols that set the groundwork for effective AI-native products. Once these products have been proven, we work to connect them at an operating model level via APIs and data input sharing to create exponential outcomes.
We love to find the best software tools out there and integrate them into our products if the ROI is high-enough, but let’s face it… SaaS can be expensive at scale. We conduct thorough cost analysis with our clients to manage and protect their long-term investment in new technology. This includes token planning, maintenance, licensing and vendor fees.
Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.
With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.
Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.
We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.
Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.
Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.
