Crafting your innovation strategy by zeroing in on battles you can win and the strongest opportunities. We help you establish what innovation is to you so that you can succeed today and in the future.

Future-proofing your business, with a clear direction.

Refining or defining your innovation strategy.

In just 4 weeks, we identify your strengths and areas for improvement in how innovation is run in your business.

With targeted recommendations tied to your most ambitious goals, we clarify the battles to focus on, prioritize which innovation programs to run (both new and ongoing), and establish the way to get there successfully.

Working with Board of Innovation in modeling AstraZeneca's strategy based on the new normal was one of my best experiences in collaboration with an external agency. They can truly challenge your perspectives and strategic vision by looking at issues or challenges from different angles.

Hicham Mhirgani | Country Director, AstraZeneca

Key challenges we tackle

How can we maximize the value of the business?

Maximizing your business’ value is not just about envisioning the future; it’s about turning those visions into concrete actions that ignite your teams.

We help you gain clarity in what innovation means for your business, what your ambitions are, and how to drive innovations that will win in the market.

Together, we develop an innovation strategy, aligned with your innovation ambition, whether that’s incremental -, adjacent -, or radical innovation.

How can we drive innovations that make an impact?

Strategic innovation is essential for the survival of any business. For many businesses, innovation can feel like throwing spaghetti against the wall and seeing what sticks, which leads to the launch of new products and services without real impact – on the world or on your business.

With rigorous, critical research into your ambitions and value propositions, your customers’ pains and gains, and the market, we help you identify high-potential  opportunities and develop clear priorities, roadmaps, and solutions to achieve them.

How can we develop an innovation strategy to drive sustainable competitive advantage?

Tech, evolving customer expectation, a dense competitive landscape, and increased focus on sustainability are just some of the factors putting innovation at the top of mind for business leaders. 

We help you stay steps ahead of disruption by creating a customer-centric innovation strategy and operating model, aligned with your most ambitious goals.

Aligning your innovation strategy with your business strategy, enables you to quickly scale and go for impact.

Key outcomes

Status quo analysis

We conduct a comprehensive analysis of your current innovation initiatives to pinpoint your company’s strengths and weaknesses. This analysis serves as the foundation for identifying areas that require adjustment or clarification.

Defining the innovation strategy

Drawing from our extensive cross-industry experience and customized benchmarking, we collaborate with your innovation leadership to strategically shape the components of your innovation strategy – from portfolio assessment to opportunity areas and operating models.

Roadmap to success

Together, we’ll define the roadmap to help you achieve your most ambitious innovation goals. 

Our work with innovation strategy

Check out some of the work we’ve done 

Gen Z comes of age - Blurring lines of health & wellness

Building the world’s largest multi-bank trade finance platform, valued at 200 million EUR.

Revolutionizing plastic and paper packaging and taking Sappi towards a sustainable strategy
and a portfolio of new products.

Developing Unicef's fundraising innovation strategy

Designing Unicef’s Fundraising Solution Development Methodology, and developed a portfolio strategy for three markets.

Working with Vanderlande to drive sustainable innovation

Repositioning the Vanderlande innovation teams to move from feasibility testers to business drivers.

Let's talk about innovation strategy



JUNE 5 & 6