AI Build

Agentic commerce:
a new marketplace, 
a new buyer

Building the essential groundwork for enterprises to compete, retain share, and find new opportunities in a future where AI agents make purchasing decisions.

Challenges we tackle
AI Agents are disrupting purchasing decisions and changing consumer behavior
01
Loss of direct consumer influence

The agentic layer and its associated protocols will live between the buyer and the seller, adding a layer of abstraction that significantly reduces hard-earned direct consumer influence.

02
Disruption of traditional marketing channels

Agent-first discovery mechanisms require brands to rethink their entire search and digital visibility strategies.

03
Limited agentic commerce infrastructure

Many enterprises lack structured data and protocol strategies that make their offerings machine-readable and agent-targeted.

04
Race-to-the-bottom pricing pressure

AI agents optimize for objective attributes, one of the most powerful being price. This will lead to a dramatic shift in how companies approach pricing strategies.

Our solution
Thrive in the agentic-led future
AI assistants and autonomous agents are set to lead our purchasing decisions, making traditional brand-building and customer engagement strategies obsolete.

We are leading the development of the new operating systems and protocols needed to thrive - not just survive - in the agentic purchase future.
The Death of the Marketing Funnel How AI agents are disrupting traditional marketing
A senior professional working on a laptop in a modern office, symbolizing AI-driven governance, executive decision-making, and workflow alignment in AI-native enterprises.
About the service
We build the operating system for agent discovery, dynamic pricing, and autonomous purchasing decisions
Agent-aware product and brand visbility

Structuring product and service metadata to ensure purchase agents rank offerings favorably.

Dynamic pricing strategies

Predicts and adjust pricing based on competitive agentic purchase parameters, through methods including promotions, TPR, or absolute pricing strategies.

Agentic marketplace simulation

Simulations help brands anticipate and test performance in agent-led commerce ecosystems.

Consumer purchase infrastructure

Ensuring e-commerce and digital storefronts are optimized for purchasing agents to enable prioritized product selection and transaction.

About the service
Technologies leveraged

Product discovery within voice assistants, chat-based commerce, and AI-powered search engines.

Dynamically adjusts pricing based on agent-driven purchasing behavior.

Optimizes enterprise workflows to interact effectively with AI-powered buyers

Structures product, pricing, and brand data for machine interpretability.

A research scientist using a microscope, overlaid with an AI chatbot interface, representing autonomous buyers, AI-driven decision-making, and intelligent commerce in agentic marketplaces.
Agentic commerce is already reshaping how enterprises sell products and services. Companies that fail to redesign for AI-driven purchasing will lose relevance, while those who adapt early will dominate in an economy where machines - not just humans - make the buying decisions."
Amir Ouki, Managing Director, Applied AI
Some of our work
Trusted by industry leaders
Get in touch

Want to learn more? Let’s talk

Amir Ouki

Amir Ouki

Amir leads Applied AI at BOI, leading global teams to build transformative solutions for the world’s most ambitious businesses. A passionate problem-solver, he focuses on KPI-led innovation and has launched products with Anthropic, Apple, Netflix, Palantir, Google, Twitch, Bank of America, and more.

Who we are

Why partner with BOI

PROJECTS

500+

Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.

GLOBAL EXPERIENCE, LOCAL ADAPTABILITY

15 years

With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.

PRODUCTS LAUNCHED

100+

Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.

YOUR AI PARTNER

End-to-end

We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.

VENDOR-NEUTRAL

Independent

Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.

WORLD-CLASS

AI experts

Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.