Business model

Accelerate your business growth, unlock untapped value, and develop lasting competitive advantage by creating new business models to capture the big opportunities and keep pace with rapidly changing customer needs.

Unlock untapped value with smart business model shifts.

With business model innovation, your business can increase the value you create, deliver and capture – for your customers and for the wider ecosystem.

With a holistic, ecosystem approach to business model innovation, we help you imagine and create several business models, and new ways to drive breakthrough growth.

In just 4-6 weeks, we help you develop new business models and test them in the market, powered by deep research and AI-enabled insights.

Board of Innovation possesses a unique power in both crafting and validating business models. Their expertise was instrumental in the go-to-market strategies for several of our ventures, including Vakt, Komgo, and Cobase. Their approach is unparalleled, ensuring each venture doesn't just launch, but thrives in the marketplace.

Adam Ayers | Head of ING Labs

Key challenges we tackle

How can we drive value across the ecosystem?

The key to a sustainable business model is ensuring that all stakeholders in the ecosystem are delivering and capturing value. 

By collaborating with the wider value chain and taking an ecosystem approach to business model innovation, we help you develop business models that create value, decrease risks, and speed up the time-to-market for your products and services.

How can we generate more value and explore new avenues?

With an evidence-based approach and in-market testing, we help you elevate the potential of your current offerings, while identifying and unlocking new avenues for growth. 

How can we de-risk a new business model?

Launching a new business model and shifting your operations can seem like a daunting task.

We work with your to explore new business models, rooted in deep research and AI-powered insights.

With an iterative approach to building, testing, refining, and validating business model improvements through human-centered design, we help you de-risk your business model shifts and ensure these business concepts are viable, desirable, and feasible in the market. 

Business model innovation

Key outcomes

We identify untapped potentials, explore several value-driven shifts, and create a practical roadmap for a successful business model launch.

Quantified white spaces for your business in its ecosystem

We identify and quantify the opportunity spaces for your business with in-market data and deep insights.

Our advanced business model kit then visualizes these opportunities, quantifying all value exchanges. By understanding the evolving trends and technologies, we provide insights on potential shifts, ensuring your business is well-prepared for the future.

100s of business model shifts ranked by value add

Powered by AI, we brainstorm concepts for business model innovation, leveraging market sizing techniques like TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market).

By analyzing market data, diving deep into your customers’ pains and gains, and tapping into industry trends, we rank concepts based on their potential market size, right to win, and ease of implementation, ensuring they are both innovative and relevant to the current market landscape.

Actionable business case and strategic roadmap

We simulate various business scenarios, and help you craft a robust business case and strategic investment advice, tailored to your objectives.

We (in)validate key assumptions and provide risk assessments, based on in-market data and anticipated industry shifts. This comprehensive approach not only guides investment decisions but also leads to the development of a strategic, phased roadmap, ensuring that your go-to-market is both effective and timely.

Our work with business model innovation

Check out some of the work we’ve done 

Working with Toyota Industries to redefine the future of supply chains and develop new business models.

Working Colruyt, food retailer, to develop and pilot a new business model to bring new value to city dwellers.


Creating a new pay-per-use sustainable gas delivery service levering IoT

Drove 50% increase in customer acquisition for SHV Energy China.

Creating a new subscription-based business model with 1 product for 27 million people.
As a product that turned into a category, OneBlade disrupted an industry and showcased the potential of unexplored opportunities in a traditional market.  

Let's talk about Business Model Innovation



JUNE 5 & 6