Autonomous innovation engines find the unique insights that drive winning concept generation, then rigorously test and validate those concepts with state-of-the-art synthetic testing techniques.
Traditional new product and service innovation takes months to years, often with high resource investments and no guarantee of success.
The insights on which new products are based are often irrelevant by the time they come to launch, making new launches significantly more risky than anticipated earlier in the innovation process.
Many products fail because they aren’t rigorously tested with enough consumers – or consumer types – at scale before going to market.
Competing innovation teams often have access to the same third-party data, vendors and paid insights, leading to the same ideas.
Concepts are only as strong as the insights that drive them – advanced techniques identify insights from internal, external, and third party data sources, at scale.
Test and validate product-market fit before launch across desirability, feasibility, viability and sustainability – whether it’s price elasticity or FDA regulatory feasibility.
Prioritize innovation investments by modeling future market dynamics.
Discover market gaps and unmet needs to identify high-potential innovation opportunities.
Generates new product and business model concepts.
Maps connections between market trends, technologies, and consumer preferences.
Predicts consumer adoption likelihood before launch.
Analyzes consumer feedback to refine and optimize product-market fit.
Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.
With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.
Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.
We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.
Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.
Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.
Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.
With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.
Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.
We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.
Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.
Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.
