AI Build

Consumer insights & demand forecasting

Access a new level of insights into dynamic consumer behavior, predict long-term demand, and optimize product go-to-market strategies.

Challenges we tackle
Common consumer insights challenges
01
Segmentation failure

Traditional segmentation fails to capture the rapidly evolving pace of consumer behaviors in real time, or at different points in their journey.

02
Limited personalization

Companies lack the ability to dynamically adjust messaging and targeting based on evolving consumer behaviors.

03
Unreliable medium or long-term forecasting

Static, historical data fails to predict demand fluctuations caused by competitor activity, macroeconomic trends, and social influence.

04
Siloed data sources

Enterprises struggle to integrate structured and unstructured data to generate holistic insights.

Our solution
Using AI to capture signals of change
Businesses that fail to anticipate shifts in consumer demand will suffer from lost revenue opportunities, disappointing marketing results, and supply imbalances. Advanced AI techniques to address these challenges are now much more accessible to insights teams.
AI capture signals of change
A senior professional working on a laptop in a modern office, symbolizing AI-driven governance, executive decision-making, and workflow alignment in AI-native enterprises.
Our solution
Demand forecasting, hyper-segmentation, and behavioral modeling for consumer insights
Real-time hyper-segmentation

Continuously refines audience segments based on live behavioral shifts and via dynamic clustering technology.

AI-powered demand sensing

Predicts demand variations using external data sources ranging from social sentiment to local weather patterns.

Path-to-purchase optimization

AI models end-to-end consumer journeys to optimize engagement and conversion rates.

SKU-level forecasting and planning

Reduces risks of overstock and stockouts by predicting demand at a granular level.

About the service
Technologies leveraged

Predicts purchasing behavior over time based on historical and real-time data.

Integrates multiple data types for a holistic consumer understanding.

Continuously refines demand forecasts as new data arrives.

Simulates consumer reactions before launching new products.

Data visualization showing sentiment evolution over time, with a heatmap and a shopping scene, representing consumer insights and demand forecasting using advanced analytics.
The businesses that will dominate in the next decade are those that understand their customers better than their competitors do. AI-powered consumer insights allow brands to anticipate - not just react to - consumer needs, creating a competitive advantage in an unpredictable market.
Amir Ouki, Managing Director, Applied AI
Some of our work
Trusted by industry leaders
Mobility business model
Get in touch

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Amir Ouki

Amir Ouki

Amir leads Applied AI at BOI, leading global teams to build transformative solutions for the world’s most ambitious businesses. A passionate problem-solver, he focuses on KPI-led innovation and has launched products with Anthropic, Apple, Netflix, Palantir, Google, Twitch, Bank of America, and more.

Who we are

Why partner with BOI?

PROJECTS

500+

Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.

GLOBAL EXPERIENCE, LOCAL ADAPTABILITY

15 years

With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.

PRODUCTS LAUNCHED

100+

Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.

YOUR AI PARTNER

End-to-end

We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.

VENDOR-NEUTRAL

Independent

Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.

WORLD-CLASS

AI experts

Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.