Unlock your business potential
to drive healthcare innovation
Use behavioral design to understand that your patients are more than their disease
The evolving healthcare industry makes it ripe to apply behavioral design methodology. As the expectations of pharma and healthcare companies are changing, it is essential to have a playbook to help you uncover and meet the structural and emotional needs of patients.
The playbook offers a fresh perspective and a framework to apply behavioral design, that can lead to innovative, patient-centric solutions.
These tools allow you to take a step back and discover the ways you can create value for patients, that go outside of your comfort zone and create real system level impact.
In the Behavioral Health Design Playbook
- What is behavioral design and why is it a powerful tool for health innovation?
- Introducing behavioral design impact maps for key therapeutic areas
- New framework to ensure a deeper level of patient understanding and testing
- New tools for your team to capture patient behavioral journeys and craft behavioral design challenge statements
- Answers from our consultants to some of the most common questions from our clients
Get the tools
Patient behavior journey map
The Patient Behaviour Journey Map allows you to capture the patient experience through a behavioral design perspective.
Behavioral challenge statement builder
Use this tool to translate your understanding of the patient into a well-crafted behavioral challenge statement.
Patient behavior biases poster
This poster highlights 9 critical biases that influence decisions related to health. Understanding them will help increase the success of your solutions and interventions.
Supporting health leaders for 10+ years
Design your strategic initiatives and opportunities by understanding the impact of fundamental market, consumer, and technology shifts.
Visualize the ecosystem to identify opportunities to deliver increased value, optimize care delivery, and grow in new, non-traditional channels.
Health validation track
Validate and refine your concept’s problem/ solution/market fit with experimentation
Board of Innovation is a global strategy and business design firm servicing nonprofits and Fortune 500 clients across the Americas, EMEA, and Asia Pacific.
We are experts in helping you better understand your patients and designing solutions to solve their unmet needs.
behavioral health design playbook
Get in touch
Let’s discuss how you can integrate behavioral design in your healthcare innovations
Healthcare and Life Science Lead & Innovation Strategist