Behavioral challenge statement builder

Use this tool to translate your understanding of the patient into a well-crafted behavioral challenge statement.

What is this for?

Use this tool to translate your understanding of the patient into a well-crafted behavioral challenge statement. This template is critical to ensure proper evaluation of the problem space and a successful establishment of the intervention space.

The Behavioral Challenge Statement Builder tool is designed to connect learnings from behavioral design research into a useful statement to help scope the intervention space. Without it, you run the risk of creating solutions that might disregard the behavioral aspects to a person’s activities and decision making.

Step-by-step guide

Step 1

Prioritize the patient decisions from the journey map tool based on the importance of the decision and the level of support required to inform the decision

Step 2

Identify the intervention trigger (capability, opportunity, or motivation) required for each critical decision

Step 3

Draft the behavioral design challenge statement based on the provided template

Step 4

Create statements for each prioritized decision and use these as input to the design phase of the intervention space

An online tool

We have also developed this as an online tool in Miro, that you can copy and use interactively.

When you download the tool, you will receive an email with the Miro board.

Behavioral challenge statement builder

Get the tool!

Fill in this form to get an interactive Miro board tool along with a PDF download of the tool.

Behavioral health design playbook

This tool ties into our new playbook on behavioral health design. The playbook offers a fresh perspective and a framework to apply behavioral design, that can lead to innovative, patient-centric solutions.

Other relevant tools and guides

Stakeholder mapping

The “Stakeholder Mapping tool" helps you to identify and map out the key influencers related to your challenge.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Problem sizing canvas

Use this tool to assess the size of a customer problem and determine if solving it could produce value for your business.

Patient behavior journey map

Capture the patient journey through a behavioral design perspective

Social impact explanatory cards

Use these cards to get familiar with the SDG’s and get an initial understanding of how your business challenge could contribute to them.

Business design playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

One step closer to meaningful innovation

Keep yourself in the know, get our Newsletter

Let's get in touch!

After you fill in this form, one of our experts will reach out and talk to you.