Patient behavior biases
This poster highlights 9 critical biases that influence decisions related to health. Understanding them will help increase the success of your solutions and interventions.
The purpose of this poster is to discuss several key cognitive biases and their effects on decision making related to healthcare. Understanding the behavioral biases of your patients and customers is the key to ensure that your solutions and interventions prompt healthy decision making.
Understanding them will help
increase the success of your solutions and interventions because it enables you to design for biased, irrational
and emotional human behavior.