Categorize ideas in regard to their viability and technical feasibility in the context of your organization.
What is this for?
Want to discuss your ideas in the group to properly evaluate and refine them? The “innovation landscape” helps you:
- To create an overview by individually structuring your ideas or concepts on this matrix with your organization in mind.
- To understand how realistic your ideas/concepts are for your company at this moment in time.
Download this PDF and print it on an A2 sheet of paper. You can also draw the diagram on a sheet of paper if you can’t print.
Let’s get started! Pick an idea you previously generated during a brainstorm session.
Evaluate if you can execute this idea with our current business structure, or if we need new partners, markets or channels. Map it on the vertical axis accordingly.
Evaluate if you can execute this idea with our current technical capabilities, or if we need to get new know-how, processes, activities or resources. Map it on the horizontal axis accordingly.
Start the group discussion when all ideas/concepts are positioned in the matrix. It is possible that some ideas or concepts fit in more than one box, just put it into one that suits best.