Innovation landscape

Distinguish new concepts and projects between the different (often highly confused) innovation types.

What is this tool for?

Want to discuss your innovation-strategy ideas as a group to properly evaluate and refine them? Our innovation landscape tool can help. It enables you to:

  • Create an overview as a team by individually structuring your ideas or concepts with your organization in mind.
  • Understand how realistic your ideas/concepts are for your company at this moment in time. 

Step-by-step guide.

Step 1

Download this PDF and print it on an A2 sheet of paper. If you can’t print, simply draw the diagram on a sheet of paper.

Step 2

Let’s get started! Pick an idea you previously generated during a brainstorm session.

Step 3

Evaluate if you can execute this idea with your company’s current business structure, or if you need new partners, markets, or channels. Map it on the vertical axis accordingly.


Step 4

Evaluate if you can execute this idea with your organization’s current technical capabilities, or if you need to get new know-how, processes, activities, or resources. Map it on the horizontal axis accordingly.

Step 5

Start the group discussion when all ideas/concepts are positioned in the innovation landscape map. It’s possible that some ideas or concepts fit into more than one box, just put it into one that suits best. 

Innovation landscape

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