Innovation landscape

Distinguish new concepts and projects between the different (often highly confused) innovation types.
boardofinnovation-innovation-landscape-grey

What is this tool for?

Want to discuss your innovation-strategy ideas as a group to properly evaluate and refine them? Our innovation landscape tool can help. It enables you to:

  • Create an overview as a team by individually structuring your ideas or concepts with your organization in mind.
  • Understand how realistic your ideas/concepts are for your company at this moment in time. 

Step-by-step guide.

Step 1

Download this PDF and print it on an A2 sheet of paper. If you can’t print, simply draw the diagram on a sheet of paper.

Step 2

Let’s get started! Pick an idea you previously generated during a brainstorm session.

Step 3

Evaluate if you can execute this idea with your company’s current business structure, or if you need new partners, markets, or channels. Map it on the vertical axis accordingly.

 

Step 4

Evaluate if you can execute this idea with your organization’s current technical capabilities, or if you need to get new know-how, processes, activities, or resources. Map it on the horizontal axis accordingly.

Step 5

Start the group discussion when all ideas/concepts are positioned in the innovation landscape map. It’s possible that some ideas or concepts fit into more than one box, just put it into one that suits best. 

Innovation landscape

Get the pdf!

Fill in this form to get a pdf download of the tool.

Other relevant tools and guides

Go-to-market roadmap

Use this go-to-market roadmap to capture and coordinate the timing and goals of the cross-functional activities related to launching a new product or service.

Corporate-startup partnership mapper

Use this tool to map and clarify the responsibilities and goals of your corporate-startup partnership.

Growth engines (AARRR)

This framework helps you map and identify the crucial actions and tactics to implement to make sure a user becomes a paying customer.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Venture capital readiness checklist

Use this checklist to assess your readiness for a venture capital investment.

Marketing planning

Use this tool as an overview for your marketing planning to ensure a successful launch of your new product or service.

One step closer to meaningful innovation

Keep yourself in the know, get our Newsletter

Let's get in touch!

After you fill in this form, one of our experts will reach out and talk to you.