Three billion people around the world don’t have access to affordable nutritious food, including whole grains which provide fibre, vitamins, minerals and protein. This problem grew worse with pandemic-related supply chain disruptions and a war between two countries that provide a quarter of the world’s wheat.
Nestlé developed a new line of low-cost, smaller sized porridge sachets for Central and West Africa, using locally sourced whole grains and fortified with Vitamin A and iron. The smaller portioned products allowed the cost to be reduced and become affordable. We set out to validate the potential of these new affordable health foods in parts of Côte d’Ivoire where standard digital market research techniques (from cameras that track shoppers’ eyes to online ads) were not always available.