Teaming up with Johnson & Johnson to facilitate access to HIV treatments in Myanmar through a human-centered approach
To truly understand a market’s context and needs, deep patient journey knowledge was the first checkpoint towards simplifying medical access – all teams traveled to Myanmar’s most affected region to begin the work.
Empathizing with the patients and their context helped us better explore how to navigate a very complex health ecosystem. Compared to traditional approaches, we took advantage of today’s technological advances, like electronic medical records, and sped up the impact the solutions could offer.
Unlike ever before in this region, our partnership responded to the most relevant pain points of Myanmar’s key population: our journey together was more than delivering access to medical care, it was about creating social-driven solutions to improve the daily lives of people living with HIV.
All touchpoints of HIV medical treatment in a single place.
A dedicated space in cultural events to spread awareness to the young.
Making sure community efforts can grow in an independent way.
-Jet Riparip, Regional representative asia, international hiv/aids alliance
Our collaboration took Johnson & Johnson a step closer to their mission – improving the lives of people who struggle with HIV on a global scale.
Paying close attention to neglected regions was more than an exercise about humanity. It redefined the future of healthcare solutions – leading with empathy, and driving meaningful change through action.