Building, incubating and launching new products, businesses and services – rapidly de-risking with AI-powered validation and insights.
We partner with businesses to go from concept to reality – chasing down risk while iteratively making new products, services and businesses real.
Build new concepts and capitalize on changing behaviors, growing markets, and new technologies.
At lightning speed.
To capitalize on emerging trends and moving markets, businesses need to act with agility, adaptability and foresight.
It’s easy to fall in love with a new idea, but much harder to find the way to derive the most value from it.
We help to define the business value inherent in new ventures – and work closely with internal and external experts to identify the best way forward.
With complex groups of stakeholders and multiple sources of complexity, new ventures can all too easily get slowed down.
We work in small, iterative teams (or teams of teams) to reduce complexity and increase velocity.
Too often, new launches are overloaded with too many features that aren’t prioritized effectively.
We work with teams to find out what is most important for the customer and the business – increasing time to market and quality through streamlined roadmaps.
Market launches that bring increased customer satisfaction – with engaging experiences, validated features and stress-tested business models – leading to scalable new ventures that can be ‘spun in’ to the business or ‘spun out’ as standalone ventures.
Launches that take months not years – by working in agile sprints that are constantly prioritized and reprioritized, with iterative releases rather than a ‘big launch’ – in teams that learn to work in new ways to maximize speed without compromising quality.
Continuous testing with customers based on low fidelity and high-fidelity functional prototypes – using experiments based on testing the most critical assumptions at any point in time – helping to minimize risk and prioritize investment on features that are proven to show the most customer and business value.
Check out how we can help you use creative AI in your innovation process. Experience the power of Human + Machine.
197 Grand Street, Ste 5W, New York, NY 10013