Our favorite tools for AI-powered insights
Strategist
Strategist
At Board of Innovation, we’re tapping into the power of AI to make our innovation processes more autonomous, more powerful and more efficient. These tools are essential for analyzing vast amounts of data, enabling us to uncover insights and make informed decisions more swiftly.
By integrating advanced AI technologies into our daily operations, we’re enhancing our capabilities to innovate with precision and speed.
Here are 5 of our favorite tools for AI powered insights
Dovetail, enhanced with AI capabilities, is a powerful tool designed for researchers and teams looking to extract meaningful insights from their qualitative data. It automatically transcribes interviews, summarizes content, and clusters information by themes and sentiment. This allows for efficient analysis of large volumes of text and audio data, making it easier to identify patterns, trends, and areas of interest for further exploration.
FForward AI specializes in extracting insights from interview transcripts. It offers users tools to analyze speech and text data, identifying key themes, sentiments, and trends from qualitative research materials.
Outset AI is changing the game for conducting interviews by allowing users to interact with hundreds of participants simultaneously. It enables AI to conduct and synthesize conversations with hundreds of participants at once. This innovative tool allows for interviews across video, audio, and text formats to be managed by AI, making it feasible to gather extensive insights quickly and efficiently.
AskViable offers a powerful AI-driven platform to convert raw data into refined insights. It’s geared towards analyzing customer feedback across various sources, turning unstructured data into understandable reports, sentiment analysis, and actionable recommendations.
Gemini 1.5
Gemini 1.5 stands out by offering a significantly larger context window compared to other LLMs. This feature allows for more comprehensive analysis and understanding of complex datasets, making Gemini an excellent choice for tasks requiring deep contextual awareness.
The role of generative AI in insights
Consumer insight is dead. Long live consumer insight.
Generative AI enables us to transform our existing (proprietary) research data into new insights that can help us understand our customers better – and make that ability accessible to everyone in the organization. This will help us save resources, and avoid redundant – and often repetitive – primary research.
We can also train AI agents to represent specific personas or customer segments – to quickly simulate conversations, test value propositions, and gain insights from their feedback.
Nevertheless, we still need to be curious and use generative research methods that discover new trends and insights.
Use cases and more sample tools
With generative AI, you can use synthetic personas and user journeys to quickly gain behavioral insights. You can scrape and analyze vast amounts of data and use social listening to gain deeper insights.
Synthetic Users lets you gain starting intelligence on your consumers before you go test your concept with real people.
Kraftful uses AI to summarize user feedback and works as a social listening tool, as it analyzes how often users mention topics and lets you find original feedback in context.
Akkio lets you engage with your data, generating insights and actionable predictions.
With InfraNodus, you can for example import product reviews from Amazon and run an AI-driven contextual analysis to gain insights into what drives consumer behavior.
How businesses are doing it
Healthcare: Novartis and Microsoft have created a strategic alliance to utilize AI to unlock valuable new insights from vast amounts of data.
Consumer goods: PepsiCo used an AI tool to analyze millions of posts on social media resulting in insights that prompted the development of Off The Eaten Path seaweed snacks.
Join us at our virtual Autonomous Innovation Summit to discover how AI is changing the way we innovate, operate and design – and how businesses can transform to thrive in this autonomous world.
