The Low Touch Economy is here to stay​

Daily updates on how companies are adapting to the new normal caused by Covid-19. Use our research to develop actionable strategies for your organization.

Definition of low touch economy

The term Low Touch Economy refers to the way businesses across the globe have been forced to operate in order to succeed as a result of Covid-19

Key characteristics

The term Low Touch Economy refers to the way businesses across the globe have been forced to operate in order to succeed as a result of Covid-19. The best way to define its meaning is to list its main characteristics so far:

  • To mitigate health risks, businesses have been forced to adapt to strict policies, including low-touch interactions, limited gatherings, travel restrictions, and so on.
  • Multiple aftershocks in global markets can already be seen. These include shifts in consumer behavior, new regulations, and supply chain disruptions.
  • Medical experts and business leaders assume Covid-19 will directly influence the economy until late 2021.
  • Businesses that survive the Covid-19 pandemic will be those that rely on business models tailored to this new normal while keeping everyone as safe as possible.

Read more: What is the Low Touch Economy?

Low touch economy
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+100 page report

The Health & Life Sciences ecosystem is on the move – and it’s moving fast. Ready to develop growth opportunities? Then don’t let the battlegrounds that truly matter get out of your sight.

This report brings you up to speed on:

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Board of Innovation is a global strategy and business design firm servicing Fortune 500 clients across the Americas, EMEA, and Asia Pacific.
For consulting inquiries: [email protected]

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Request a keynote

  • Low Touch Economy inspiration shot
  • Get the latest research findings
  • Remote interactive presentation
  • For your team or online event
  • Custom formats possible

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3-day strategy sprint

  • What is the Low Touch Economy and what does it mean for us
  • Design a clear strategy to thrive in the new normal
  • Set strategic initiatives to go on the offense with clear roadmaps
  • Remote sprint format

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Low Touch opportunity scan

  • Act on new shifts in the Low Touch Economy
  • Spot +10 new white space opportunities
  • Validate and launch new initiatives at startup speed

More research & tools

Business models pivots (+50 examples)

Plenty of companies are now shifting their focus. It’s remarkable how many entrepreneurs are already building a new Low Touch Economy to get our society back up and running. Use this Google Sheet to submit business model pivots in the new normal.

Mind map (+100 ripple effects)

There are so many moving parts in the Low Touch Economy. With this mind map, we track a selection of shifts and how they influence each other. You can download the latest PDF export or collaborate in real-time with other people to map out all the second-order consequences of this crisis.

Strategy matrix

How well is your current business designed to flourish in the Low Touch Economy? By looking at the current winners of this new era, we’ve listed the top characteristics that are impacted. This readiness scorecard can help to prioritize the next steps to navigate your business out of this crisis. Don’t forget to browse the examples of frontrunners in our reports.

Readiness scorecard

How well is your current business designed to flourish in the Low Touch Economy? By looking at the current winners of this new era, we’ve listed the top characteristics that are impacted. This readiness scorecard can help to prioritize the next steps to navigate your business out of this crisis. Don’t forget to browse the examples of frontrunners in our reports.