The Death of Static Segmentations

Webinar

The Death of Static Segmentation

How living audiences and AI validation are changing the game

May 2nd - 4pm CEST / 10am EDT

What to expect from
this webinar

When change is the only constant, static means falling behind.

The new AI-powered approaches and the emergence of ‘Living Audiences’, that are dynamic, real-time, and always improving, are changing the game.

They offer deeper, more nuanced understanding of your customers, and allow you to create more value around your customers and investments.

Join us to discover how AI can enable you to do niche at scale, the emergence of ‘Living Audiences’, and how you can create more value around your customers and investments.

The insights, tools and strategies you need.

Grab your
spot

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What we’ll cover:

How AI enables you to do niche at scale
The emergence of ‘Living Audiences’: from static segments to dynamic, always-on insights that are continuously validated and updated by real-time data
How AI, always-on social listening, and synthetic panels are disrupting traditional static PowerPoint decks of segments and personas, leading to more accurate and actionable insights
How you can use social media and other external data to move existing segmentations into living, evolving audiences
How new, agile approaches to segmentation can improve the value, quality and inclusiveness of existing segmentations

Your host

Geoff Gibbins

Managing Director Americas, Board of Innovation

Geoff leads the Americas region at Board of Innovation. He brings equal amounts of optimism and skepticism to every problem he encounters – and there’s nothing he loves more than a new problem to solve.

He joined Board of Innovation with 15 years of experience in innovation consulting. Over the years he has worked with clients to invent and launch new businesses across sectors – from wealth management to natural supplements, toilets and pet insurance. Prior to working in innovation, he spent time in strategy consulting and at a magazine publisher making the pivot to digital.

Originally from the UK, Geoff has Masters degrees from the University of Oxford and the University of London. In his spare time you’ll find him reading, cooking, making cocktails and walking his two dogs.

More resources on AI-powered design and innovation

Service

Webinar