AI is breaking your business model in three structural ways
Your business was built on the assumption that intelligence and execution are expensive. That assumption just broke. This is how AI is breaking models.
Advertising is coming to AI. Here’s how to prepare
Back to all insights Advertising is coming to AI. What it means and how to prepare Jonas Keersmaekers AI Growth Director A fundamental shift in how value is created and captured is underway. Much of what follows is not yet formalized, but the signals from platform roadmaps, early monetization experiments, and agentic product design patterns […]
AI is exposing what’s broken in your organization
The most pressing constraints growth and transformation leaders across industries are experiencing around AI – and how they’re exposing what’s broken in your orgn.
AI is shifting power, margins and control: How exposed is your business model to AI?
AI is shifting power, margins and control: How exposed is your business model to AI? In this blog, we highlight four distinct disruption patterns.
The trap of the traditional AI roadmap (and the AI-first alternative)
AI is rapidly becoming the core infrastructure of modern business.
Has AI entered the age of reason?
Many AI transformation efforts stall because leaders misread what today’s systems can do (and their limits). This piece breaks down why that misunderstanding leads to fragile systems and rising costs, and what to do instead.
How our AI innovation engines actually work
We often get asked: What actually sits underneath these capabilities? How does the engine operate? What links the signals, the insights, the concepts, and the decisions? And how do these systems build confidence instead of risk?
We’ve decided to open up the hood, so you can see how our AI innovation engines work in practice.
How AI is rewiring the innovation function
Innovation teams have relied on the same linear funnel for decades. Insights moved into concepts, concepts moved into development, and a small percentage eventually reached the market. This approach worked when markets were stable and predictable.
They no longer are.
How to create a defensible AI-native innovation capability
Creating a defensible AI-native innovation capability is one of the most strategic moves an organization can make. Here’s what it takes.
Agentic Commerce is the first real test of AI’s power
AI is becoming a general-purpose-technology, requiring entirely different business models, growth models, and ways of working. Here’s why agentic commerce is the first test.
