5 questions every leadership team should be asking themselves right now
(and that we’re tackling at AUTONOMOUS: OBSOLETE)
Your business was built on the assumption that intelligence and execution are expensive. That assumption just broke.
On May 21, we’re bringing together senior leaders at AUTONOMOUS: OBSOLETE for a focused, no-fluff conversation on what this actually means and what to do about it.
These are five critical questions we’ll uncover, and that every leadership team should be asking themselves right now. And if these questions make you uncomfortable, good. That’s the starting point.
What do you do when AI makes your service, product or pricing obsolete?
May 21
+5,000 attendees
Virtual summit
1. Which of our services could an agent replicate at 5% of the cost?
Agents are handling research, support, compliance, logistics planning, and product recommendations. The work that used to require teams is being done at a fraction of the cost.
This applies whether you sell services, products, or platforms. If any part of your value chain depends on tasks AI can now perform, your margin structure is on a timer.
2. Which part of our pricing model still holds once intelligence is nearly free?
Pricing has always been tied to scarcity. Scarce expertise, scarce capacity, scarce speed. AI is collapsing all three at once.
Find the thing you do that a model with access to the same data can’t replicate. Price for that. Everything else is a race to zero.
3. What percentage of your revenue depends on customers not knowing what's possible yet?
A lot of revenue today exists in an information gap. Customers pay for things they don’t yet know AI can handle. That gap is closing fast.
When your customers figure out what a frontier model can do, will your offering still make sense? Or will it look like paying a premium for something that just became commodity?
4. What would a well-funded AI-native competitor build to replace you in 3 months?
AI-native startups don’t carry your overhead, your legacy systems, or your org chart. They start from the outcome and work backward with a fraction of the headcount.
If someone started your business from scratch today, it wouldn’t look like your business. That’s the threat.
5. Are your best people building the next version of the company, or defending the current one?
Look at where your top talent spends their time. Optimizing existing workflows? Managing pilots that never scale? That’s defense, not strategy.
The companies that will come out ahead are pointing their best minds at a different question: what does this company become when the old model breaks?
The really interesting question: What do you do when AI makes your service, product, or pricing obsolete?
We’re bringing together 5,000+ senior leaders on May 21st at AUTONOMOUS: OBSOLETE to work through exactly this. Leaders from Intercom, Zapier, Diageo, GSK, Colgate-Palmolive, Mars, and more will be in the room.
No polished answers. No AI hype. Just the hard questions your business model depends on.
