Who is this guide for?
It is packed with over 20 tools to take an idea through all the stages of development to make it as ready as it can be before launching.
We want to leverage the strengths of large organizations, and help them to build the new businesses that will shape our future. An accelerator could be the starting point for one of those businesses. You could be the driving force behind it.
In this playbook
2. Problem exploration
Key activities: Empathize with end users, define unmet needs, check market opportunities, develop an innovation thesis and design & run problem validation experiment
Output: Persona & user journey, market opportunity, innovation thesis and validated learnings
3. Solution development
Key activities: Ideate around relevant triggers and challenges, develop multiple concepts, prototype selected solutions and design & run solution validation experiments
Output: 100+ ideas, multiple concepts, low-fidelity prototypes and validated learnings
4. Business model definition
Key activities: Identify potential business models, explore additional revenue streams, calculate ballpark revenue figures and design & run business model validation experiments
Output: Visual business model, ballpark revenue figures and validated learnings