Who is this guide for?
This guide is for anyone who wants to see an idea come to life in a short period of time and needs the tools to make it happen. It is designed for everyone and anyone to use — from creative change makers who want to bring new products or services to market, to innovation managers steering a project at their organization.
It is packed with over 20 tools to take an idea through all the stages of development to make it as ready as it can be before launching.
In this playbook.
Key activities
Scope the innovation challenge and gather the right team to tackle the challenge
Tools
Team canvas, Scoping canvas
Output
Scoped challenges and teams ready for kick-off
Key activities
Empathize with end users, define unmet needs, check market opportunity, develop an innovation thesis and design & run problem validation experiment
Tools
Persona, User journey map, Problem sizing canvas, Problem validation script, HMW statement builder
Output
Persona & user journey, market opportunity, innovation thesis and validated learnings
Key activities
Ideate around relevant triggers and challenges, develop multiple concepts, prototype selected solutions and design & run solution validation experiments
Tools
5+ ideation tools, Innovation battlefield, Vision card
Output
100+ ideas, multiple concepts, low-fidelity prototypes and validated learnings
Key activities
Identify potential business models, explore additional revenue streams, calculate ballpark revenue figures and design & run business model validation experiments
Tools
Business model kit, Revenue model flowchart, Ballpark figures canvas
Output
Visual business model, ballpark revenue figures and validated learnings
Key activities
Develop a clear and concise story, design a visual presentation and pitch in front of senior stakeholders and decision makers
Tools
Pitching canvas, Great pitching checklist, Pitch evaluation sheet
Output
Concise pitch deck, senior buy-in and clarity on next steps
Business design playbook
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