Synthetic vs Human Validation

Webinar

Synthetic vs Human Validation

How to simulate customer responses with AI

What to expect from
this webinar

Join this webinar and learn how to simulate customer responses with AI.

In this practical webinar, we’ll dive into the world of Synthetic Customer Insights and discover how Generative AI is revolutionizing innovation, reshaping traditional methodologies.

We will share our experience and research in A/B testing; pitting human against synthetic. We’ll share vital insights from our work, guiding you on when and how to deploy different synthetic research techniques.

Ready to dip your toes? We’ve got you covered with essential tools, frameworks, and tips you need to kick-start your journey into synthetic validation.

Get the
recording

This webinar has already taken place, but fill in the form and we will share the recording with you.

What we’ll cover:

Embracing Synthetic Customer Insights for innovation. How Generative AI can help you go above and beyond your current user insights across the full innovation method.

A/B testing human vs synthetic testing: key take-aways from our ongoing work on synthetic testing including some principles on when to use and not use different synthetic research methods
How to get started: tools, frameworks and tips on how to start experimenting with synthetic validation

Your hosts

Nick Bogaert

COO & Partner, Board of Innovation

Nick is a Managing Partner of Board of Innovation and co-founded our office in the Americas. He thrives on challenges and has a track record of working with some of the world’s most ambitious businesses to imagine tomorrow’s products, services, and businesses. Nick believes in keeping things simple and thinking in first principles, and is passionate about building teams to tackle complex challenges. With a background in economics and international relations, Nick co-founded Board of Innovation in the US before moving back to his hometown of Antwerp, Belgium. In his free time, you can find him listening to podcasts and trying to improve his cycling skills.

Lennert Decuypere

AI Lead & Innovation Consultant, Board of Innovation

Lennert is a business designer known for turning ideas into impact… fast. In his work he’s focused on navigating the unknown, accelerating learnings and facilitating evidence-driven discussions. Lennert is one of the tool explorers and has made significant strides for Board of Innovation’s development and deployment of digital tools.

Over the past 4+ years at Board of Innovation, he has been developing new products and services for consumers and donors in CPG, insurance, healthcare and non-profit.

We’re a global innovation firm,
imagining tomorrow’s
products, services and businesses
– and creating them today.

Webinar