Designed to help you analyze your existing innovation capabilities, project journey, and innovation culture.
The deck contains a group of 28 cards, with each pair representing two opposing spectrums of a dimensional category, their respective trigger reaction, and a couple of examples on applicability for this target being identified.
Most people don’t react in extreme ways, but rather somewhere in between. So, use these to discuss why certain cohorts would share a specific reaction gauge. During your discussions, consider how your current business’ context could be disrupted, causing potential fringe reactions to become more and more mainstream.
The cards help you conceptualize dimensions, and how you can anticipate consumers’ reactions to triggers generated by your business, your products, or your services. Realistically, consumers could share a few or none of the reactions, so prioritize while thinking about the most relevant ways to them from a human and systematic perspective.
