Playbooks

Deep insights, provocations, and frameworks on big themes.

AI strategy playbook

Discover how AI can transform your business and unlock new levels of growth, efficiency, and innovation.

Playbook: How to
become AI-first

Practical guide to transforming your business to operate, learn, and grow with AI as its foundation.

AI transformation webinars

Check out upcoming and past webinars from our strategists, designers and engineers.

AI Insiders podcast

Artificial intelligence. Real impact. Taking you behind the curtains of how the world’s most ambitious businesses are driving transformation with AI.

Season 2 | Episode 6

Telco is a commodity business built on customer trust. In this episode, Telia’s Hanna Andréason shares how AI is reshaping customer interaction, from self-service to agentic commerce, and why trust, not speed, sets the pace.

Season 2 | Episode 5

Becoming AI-first isn’t about deploying more tools, but about changing how work gets done.

In this episode, Laura Stevens breaks down why AI transformation is fundamentally a leadership and operating model challenge, not a technology one. 

Ready to accelerate your AI transformation?

Register for

| September 9-10, 2026​ | Virtual summit