Skoda’s AI strategy has a simple goal: AI in every process. Getting there takes more than technology. It takes a business and an IT function that challenge each other and speak the same language.
Dr. Ina Offergeld and Dominika Matarazzo joined forces at the start of the year. Since then, they have moved Skoda away from hundreds of small pilots and toward a few big bets. They pick those bets with clear criteria and cross-functional teams. Leaders also use AI in front of their own teams.
In this episode of AI Insiders, they share what changed, what still makes it hard, and what they would tell any company starting out.

Dr. Ina Offergeld is Head of AI and Transformation at Skoda Auto. She leads the company’s enterprise-wide digital transformation. Her focus is scalable AI platforms, data products and modern architecture that support better decisions and leaner operations.

Dominika Matarazzo is Head of Consumer and Digital AI Transformation at Skoda Auto. She brings the business and strategy lens to the joint approach. Her focus is customer value and the strategic case for AI.

Vincent Pirenne is a Global Partner at Board of Innovation. He helps Fortune 500 companies in consumer goods, retail and tech build AI-driven growth strategies across the US and Europe. He works with senior executives to adopt AI, scale AI-driven decisions and turn strategy into real business results.