Unit economics calculator

This business design tool will help you guesstimate whether your business model will be profitable and sustainable by analyzing your unit economics.

What is this for?

The unit economics calculator will help you figure out whether your product or service will actually be profitable once marketing and other efforts are taken into account.

Use it to work out how much it costs to produce, market, and acquire a customer per individual unit of your proposed product or service.

It will force you to make some concrete assumptions about numbers that you might not know yet. And it will help you align as a team and evaluate the basis of your business model.

Keep adjusting the numbers as you (in)validate your assumptions.

Step-by-step guide.

Step 1

Individually review the unit economics calculator and write down in words what figures you need to know to calculate a guesstimate for your business model.

Step 2

As a team, compare your findings and agree on a formula (in words).

Step 3

Divide tasks and try to turn words into numbers. If you don’t have direct estimates as to the right numbers, use a benchmark or make an educated guess, but make sure the underlying assumptions are explicit.

Step 4

Calculate your guesstimate and have a group discussion about the impact of the results.

Unit economics calculator

Get the pdf!

Fill in this form to get a pdf download of the tool.

Other relevant tools and guides

Social impact intentions mapper

What is the impact that you are trying to make and what is your approach?

Market sizing

The "Market Sizing" tool lets you estimate the revenue potential of your offering.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Social impact partnerships flowchart

Use our Partnership Flowchart to see what partnership type is the most suitable in your case.

Social impact innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Social impact toolkit

Comprehensive toolkit with everything you need to innovate for social impact.

One step closer to meaningful innovation

Keep yourself in the know, get our Newsletter

Let's get in touch!

After you fill in this form, one of our experts will reach out and talk to you.