Develop tailored, Amazon-certified
packaging for clients.
Blue Box Partners (BBP) is a consortium of packaging companies based in Europe. They produce tailor-made corrugated cardboard packaging solutions for some of the biggest names in the food and beverage industry. Their united goal is to achieve “sustainable expansion of the packaging market” and develop long-term, inspiring collaborations with customers and employees.
Sound familiar? We can help.
About Amazon FFP & SIOC.
What does the Amazon Frustration-Free Packaging (FFP) Certification involve?
The FFP program consists of 3 tiers, Tier 1 (FFP) and Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging (PFP).
Tier 1 (FFP) asks sellers to avoid overly complicated packaging that can be arduous and frustrating to open. Flashy containers – such as the bright, loud boxes that kids’ toys come in – have become unnecessary because ecommerce consumers would rather see the product than the box it comes in when making their choice online. So to discourage unnecessary waste and encourage simplicity, Amazon recommends that packaging be ‘frustration free’ – minimal, recyclable, and easy to open.
How Amazon is removing steps from its logistics process
To make their logistics process more efficient and sustainable, Amazon is trying to remove a number of steps from their packaging and shipping process.
Amazon sellers are asked to provide goods in damage-resistant boxes (Tier 2, SIOC) that can make it all the way to the customer’s door without Amazon needing to add an overbox as was previously the case. To be certified, packaging must meet a number of strict guidelines. In cases where this is not possible and an Amazon overbox is still needed, sellers must meet PFP (Tier 3) guidelines to avoid chargebacks.
Investigating the impact with clients.
To encourage adoption, Amazon charges brands that don’t achieve FFP certification € 1.7 extra per selling unit. BBP realized that its clients would be impacted significantly by these guidelines, and saw an opportunity to save them money (by helping clients avoid Amazon’s non-compliance chargebacks) while simultaneously strengthening their corporate relationships. How? By investigating the impact of this initiative with their clients (to determine whether these problems were worth tackling) and collaborating to develop appealing, customer-friendly FFP-certified packaging suited to each of their unique needs.
To do so, BBP decided to run a B2B customer co-creation program alongside Board of Innovation. They asked us to facilitate the collaborations and deliver the methodologies and tools they’d need to adopt a customer-centric mindset. This was especially important because, with FFP/SIOC cutting out a large part of the Amazon fulfilment process, the product designers from BBP needed to adopt an entirely new approach by developing solutions that weren’t just functional, but appealing to customers. In other words, their packaging would not only need to reach consumers in one piece, it would also need to delight recipients.