Vertical farming: going urban, getting vertical and winning market space
Urban vertical farming has the potential of blossoming into an industry benefitting people, profit, and the planet – but now that the seeds have been sown, how can corporates get involved to power the growth?
Dimensional Design: why we need a new framework for segmentation
Doing business when the mainstream no longer represents individuals. The Dimensional Design framework is the long overdue new framework for segmentation.
What is the 3 horizons model & how can you use it?
A simple explanation (finally) of what the 3 horizons model is, what it isn’t, and how you can use it to manage your organization’s growth strategy.
Why you should be involved in the future of women’s health
When enough diversity is not properly incorporated in treatment development processes, patient care, and disease management solutions, it results in half of the world population’s health being underserved.
What we can learn from disruptive innovation in Asia
Disruptive innovation, radical innovation. What are the differences, and how can we learn from innovative companies in Asia?
Business Model pivots in the Low Touch Economy
Plenty of companies are now shifting their focus. It’s remarkable how many entrepreneurs are already building a new Low Touch Economy to get our society back up and running. You could cluster these changes in a couple of buckets:
Go-to-market: what healthcare could learn from how consumer goods are launched
Taking a product to market is a more complex process in the healthcare world than it is in the consumer goods field. But it doesn’t mean there’s nothing to learn from the latter. The healthcare industry could leverage cross-sector methods of getting their products to the right consumers, at the right time.
B2B vs B2C: A very different circular business model challenge
The success in adopting a circular business model (CBM) varies greatly from one business to another, as it depends on the stakeholders and customers-alike buying in, every step of the way. This article looks at factors that can potentially challenge B2C and B2B in specific use cases; of which the findings may be used to identify hangups and important areas of focus for future CBM strategies.
Launch of healthcare innovations – the tactics and validations you need
We guide you on how you can launch your healthcare innovations with campaigns and validation tactics.
Business model innovation and positive social impact
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