What is this for?
We have an inherent bias toward our solution. We typically assume a willingness to pay and adoption rates that are not tested in reality. Use this script to help you set up an interview with some key stakeholders.
Individually list all business model assumptions you have.
Prioritize these assumptions by asking yourself the questions “What would happen if this assumption is invalidated?”
Create your business model interview script based on the solution validation script and the critical assumptions you want to test.
Test the first version on a colleague or friend.
Schedule business model interviews with the key stakeholders you identified using the business model kit
Execute interviews using the following structure:
- 2 mins intro
- 3 mins warm-up questions
- 20 mins questioning
- 5 mins wrap up
- 10 mins synthesis and analysis of feedback in relation to initial needs and problems
Solution validation script
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