What is this for?
We have an inherent bias toward our solution. We typically assume a willingness to pay and adoption rates that are not tested in reality. Use this script to help you set up an interview with some key stakeholders.
Step-by-step guide.
Step 1
Individually list all business model assumptions you have.
Step 2
Prioritize these assumptions by asking yourself the questions “What would happen if this assumption is invalidated?”
Step 3
Create your business model interview script based on the solution validation script and the critical assumptions you want to test.
Step 4
Test the first version on a colleague or friend.
STEP 5
Schedule business model interviews with the key stakeholders you identified using the business model kit
STEP 6
Execute interviews using the following structure:
- 2 mins intro
- 3 mins warm-up questions
- 20 mins questioning
- 5 mins wrap up
- 10 mins synthesis and analysis of feedback in relation to initial needs and problems
Solution validation script
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